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About Department
About Department

The mission of the department is to create an academic center of excellence focusing on the creation and dissemination of knowledge in the crucial field of marketing.
Faculty & Staff
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Faculty & Staff

Our distinguished faculty members consistently earn worldwide recognition for their research accomplishments.
Research
Research

The Department conducts rigorous research that pushes the frontier of global business knowledge and contribute to the economic and social development of Hong Kong and its region.
Seminars & Events
Seminars & Events

We proactively promote knowledge transfer by organizing a variety of seminars, workshops and events.
Programs & Courses
Programs & Courses

We offer programs at both the undergraduate and postgraduate levels, which are well-received by students.

DEPARTMENT OF MARKETING

The focus of the Marketing Department is on academic quality and excellence in every endeavor it undertakes. It provides intellectual leadership in academic research and stimulates open discussion of basic research questions.

Research

Faculty

Programs and Courses

News

Faculty

Prof. Christine Kim has been appointed a ...

Faculty

Prof. Jia Liu has been appointed as memb ...

Faculty

Prof. Song Lin was appoin ...

Faculty

Prof. Ralf van der Lans w ...

Research Seminars

15.10.2021

Surcharge Waived by Salesperson: Empirical Evidence from Automobile Oil Changes

08.10.2021

The Consumption of Serial Media Products and Optimal Release Strategy

Upcoming Events

09.11.2021

Marketing Industry Insights

05.11.2021

Marketing Industry Insight

About Department

The mission of the department is to create an academic center of excellence focusing on the creation and dissemination of knowledge in the crucial field of marketing.

Faculty & Staff

Our distinguished faculty members consistently earn worldwide recognition for their research accomplishments.

Research

The Department conducts rigorous research that pushes the frontier of global business knowledge and contribute to the economic and social development of Hong Kong and its region.

Seminars & Events

We proactively promote knowledge transfer by organizing a variety of seminars, workshops and events.

Programs & Courses

We offer programs at both the undergraduate and postgraduate levels, which are well-received by students.

DEPARTMENT OF MARKETING

DEPARTMENT OF MARKETING