The mission of the department is to create an academic center of excellence focusing on the creation and dissemination of knowledge in the crucial field of marketing.
The Department conducts rigorous research that pushes the frontier of global business knowledge and contribute to the economic and social development of Hong Kong and its region.
The focus of the Marketing Department is on academic quality and excellence in every endeavor it undertakes. It provides intellectual leadership in academic research and stimulates open discussion of basic research questions.