Directory

PROFESSIONAL EXPERIENCE

• Associate Professor, HKUST (2021 - present)
• Assistant Professor, HKUST (2015 - 21)

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RESEARCH INTERESTS

• Pricing
• Advertising
• Platform design
• Generative AI
• Smart contract and blockchain
• Consumer attention, search, and learning

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PUBLICATIONS

• Ke Te and Song Lin (2020), "Informational Complementarity," Management Science, 66(8), 3699-3716.
• Song Lin (2020), "Two-Sided Price Discrimination by Media Platforms," Marketing Science, 39(2), 317–338.
• Song Lin, (2017), "Add-on Policies under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?," Marketing Science, 36(4), 610-625.
  - INFORMS Society for Marketing Science Doctoral Award.
• Song Lin, Juanjuan Zhang, and John Hauser (2015), "Learning from Experience, Simply," Marketing Science, 34(1), 1-19, lead article.
  - John D.C. Little Best Paper Award, finalist.
• Eric Anderson, Song Lin, Duncan Simester, and Catherine Tucker (2015), "Harbingers of Failure," Journal of Marketing Research, 52(5), 580-592, lead article.
  - Weitz-Winer-O’Dell Award, winner.
  - Featured by more than 100 media outlets including the New York Times, Financial Times, Wall Street Journal, Forbes, Bloomberg, NBC, BBC, NPR, Chicago Tribune, Boston Globe, Kellogg Insight, MIT Technology Review, MIT News, etc.

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REVIEWING FOR

Associate Editor: Marketing Science.