Prof. Christine KIM

Prof. Christine KIM

Assistant Professor

Academic qualification

  • Ph.D. INSEAD
  • M.Ed. Harvard University
  • B.S. University of California, Los Angeles


  • Time Perception
  • Busyness
  • Impulsivity
  • Motivation


Wadhwa, Monica, J. Christine Kim, Amitava Chattopadhyay, and Wenbo Wang (2019), “Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire”, Journal of Consumer Research, 46 (2), 223-245.

Kim, J. Christine, Monica Wadhwa, and Amitava Chattopadhyay (2019), “When Busy is Less Indulging: Impact of Busy Mindset on Self-Control Behaviors,” Journal of Consumer Research, 45 (5), 933-952.

Kim, J. Christine, Brian Park, and David Dubois (2018), “How Consumers’ Political Ideology and Status-Maintenance Goals Interact to Shape their Desire for Luxury Goods,” Journal of Marketing, 82 (6), 132-149.

Kim, J. Christine, Steven Sweldens, and Mandy Hütter (2016), “The Symmetric Nature of Evaluative Memory Associations: Equal Effectiveness of Forward versus Backward Evaluative Conditioning,” Social Psychological and Personality Science, 7 (1), 61-68.

Wadhwa, Monica and J. Christine Kim (2015), “Can a Near Win Kindle Motivation? Impact of Nearly Winning on Motivation for Unrelated Rewards,” Psychological Science, 26 (6), 701-708.


Harvard Business Review digital article (2019), “How to Market a Product’s Unexpected Benefit”

Harvard Business Review digital article (2018), “The Marketing Message That Works with Republicans but Not Democrats”

Harvard Business Review digital article (2018), “Feel Busy All the Time? There’s an Upside That”



Editoral board: Journal of Consumer Psychology.