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Prof. Anirban MUKHOPADHYAY

Prof. Anirban MUKHOPADHYAY

Chair Professor, Lifestyle International Professor of Business

Anirban.Mukhopadhyay@ust.hk

Academic qualification

  • PhD Columbia University, Marketing
  • MPhil Columbia University, Marketing
  • MBA Indian Institute of Management, Bangalore, Marketing
  • BSc St. Stephen's College, Delhi University, Physics

PROFESSIONAL EXPERIENCE

  • Associate Provost (Teaching & Learning), Hong Kong University of Science & Technology (2020-22)
  • Associate Dean (Undergraduate Studies), School of Business and Management, Hong Kong University of Science and Technology (2015-20)
  • Professor, The Hong Kong University of Science and Technology (2015-19)
  • Associate Professor, The Hong Kong University of Science and Technology (2009-15)
  • Assistant Professor, The Hong Kong University of Science & Technology (2004-09)
  • Assistant Professor, The University of Michigan (2007-09)

RESEARCH INTERESTS

  • Consumer motivation and self-regulation
  • Lay theories
  • Emotions
  • Behavioral experimentation in laboratory and field settings
  • Food psychology and marketing

PUBLICATIONS

WORKING PAPERS

  • Hamilton, Ryan, Rosellina Ferraro, Kelly L. Haws, and Anirban Mukhopadhyay, “Traveling with Companions: The Customer Journey Through a Social Lens,” Under third review.
  • Cheng, Yimin, and Anirban Mukhopadhyay, “Physician, Heal Thyself (Without External Intervention): How the Protestant Work Ethic Affects Preferences for Natural Healthcare,” Revising for second review.
  • Cheng, Yimin, Yuansi Hou, and Anirban Mukhopadhyay, “Qualifying the Sunk Cost Effect: The Protestant Work Ethic and Fairness-induced Overconsumption,” Manuscript in preparation.
  • Wang, Tingting and Anirban Mukhopadhyay, “The Cuteness Paradox: How Approach Motivation Enhances Responses to Cute Products but Worsens Reactions if they Malfunction,” Revising for third review.
  • Oh, Grace G. and Anirban Mukhopadhyay, “Choice and Quantity in Conflict: Misleading Inferences of Self-Control from Observed Behavior,” Manuscript in preparation.
  • Liu, Joyce J., Amy N. Dalton, and Anirban Mukhopadhyay, “Income Inequality and the Protective Effect of Favorite Possessions on Subjective Wellbeing,” Manuscript in preparation.
  • Moore, Sarah G., Gopal Das, and Anirban Mukhopadhyay, “Emotional Echo Chambers: How Observed Emoji Affect Users’ Emotions and Responses to Social Media,” Manuscript in preparation.
  • Karnani, Aneel, Brent McFerran, Gopal Das, and Anirban Mukhopadhyay, “Generically Modified: Health Effects of Consumers’ Beliefs about GMOs and Organic Foods,” Manuscript in preparation.
  • Oh, Grace G., Young E. Huh, and Anirban Mukhopadhyay, “The Mental Budgeting of Calories: How Nutrition Information Influences Food Consumption across Consumption Episodes,” Manuscript in preparation.
  • Briers, Barbara, Young E. Huh, Elaine Y. L. Chan, and Anirban Mukhopadhyay, “Intergenerational Effects of Parents’ Unhealthy = Tasty Intuition: An Exploration of Parenting Beliefs, Practices, and Outcomes,” Manuscript in preparation.
  • Karnani, Aneel, Brent McFerran, Gopal Das, and Anirban Mukhopadhyay, “Consumer Responses to the Regulation of Sugary Drinks: A Multi-Country Investigation,” Manuscript in preparation.
  • Saluja, Geetanjali, Jiewen Hong, and Anirban Mukhopadhyay, “Silver Linings on Darkened Endorsers: The Ironic Effect of Culpability in Celebrity Scandals,” Manuscript in preparation.

WORK IN PROGRESS

  • van der Lans, Ralf and Anirban Mukhopadhyay, “The Competing Effects of Freshness and Social Proof in a Retail Setting: Cold Evidence from an Ice Cream Store,” Data analysis in process.
  • van der Lans, Ralf, Anirban Mukhopadhyay, and Grace G. Oh, “Price Promotions for Virtues and Vices: The Scoop from an Ice Cream Store Experiment,” Data analysis in process.
  • Cheng, Yimin and Anirban Mukhopadhyay, “A Sense of Entitlement: The Protestant Work Ethic and Service Recovery,” Three experiments completed.
  • Hung, Iris W., Anirban Mukhopadhyay, and Tingting Wang, “Chasing Pride,” Four studies completed.
  • Weihrauch, Andrea, Siegfried Dewitte, and Anirban Mukhopadhyay, “A Bad Night of Sleep, a Good Day for Indulgence?: The Role of Sleep Lay Beliefs in Consumer SelfControl,” Four studies completed.
  • Liu, Joyce J., Amy N. Dalton, and Anirban Mukhopadhyay, “Materialism and Special Possessions,” Three studies completed.
  • Kim, J. Christine, and Anirban Mukhopadhyay, “Busyness and Wellbeing,” Three studies completed.
  • Ralf van der Lans, Anirban Mukhopadhyay, and Grace G. Oh, “Choice Architecture Effects on Indulgent Consumption: Evidence from Field Experiments at an Ice Cream Store,” Two studies completed.
  • Vijayakumar, Suhas and Anirban Mukhopadhyay, “Is News Fact or Opinion?”, Two studies completed.

REVIEWING FOR

Journal of Consumer Psychology (Special Guest Editor), Journal of Consumer Psychology (Editorial Board), Foundations and Trends in Marketing (Editorial Board).