Directory

Prof. Jia LIU

Prof. Jia LIU

Associate Professor

jialiu@ust.hk

Academic qualification

  • PhD Columbia university
  • MS Columbia University
  • MS Michigan State University
  • BS Tianjin University


RESEARCH INTERESTS

  • Substantive: Online Search, Advertising, Loyalty Programs, Recommendation System, User Generated Content, Social Network, Pricing, 

    Product Recalls, Product Assortments, Supply Chain, Behavioral Economics, Big Data Analytics, AI for Business Analytics

     

  • Methodological: Topic Modeling, Natural Language Processing, Machine Learning, Deep/Graph Neural Networks, Bayesian Methods, Causal Inference, Lab/Field Experiments

PUBLICATIONS


REVIEWING FOR

Editoral board: Journal of Marketing Research, Marketing Science.