Directory

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RESEARCH INTERESTS

I employ econometrics, machine learning, and economic theories to study:

• Technology-driven marketing, economic impact of new technology
• Marketing-driven solutions to social issues (e.g., misinformation, sustainability, inclusivity)

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PUBLICATIONS

• Zijun (June) Shi, Xiao Liu, Dokyun Lee, and Kannan Srinivasan (2023), “How Do Fast Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media,” Journal of Marketing Research, 60(6), 1027-1051. 

• Zijun (June) Shi, Kannan Srinivasan, and Kaifu Zhang, (2023) “Design of Platform Reputation System: Optimal Information Disclosure,”, Marketing Science, 42(3), 500-520.

• Zijun (June) Shi, Xiao Liu, and Kannan Srinivasan (2022), “Hype News Diffusion and Risk of Misinformation: The Oz Effect in Healthcare,” Journal of Marketing Research,59 (2):327-352. 
  
  - Winner, 2023 Paul E.Green Award
  - Winner, 2023 AMA MR-SIG Don Lehmann Award
  - ​Selected Media Coverage: American Council on Science and Health

• Zijun (June) Shi, Kaifu Zhang, and Kannan Srinivasan (2019) “Freemium as an Optimal Strategy for Market Dominant Firms,” Marketing Science, 38 (1), 150–169.
  
  
• Achim Ingo Czerny, Zijun (June) Shi, and Anming Zhang (2016), “Can Market Power Be Controlled by Regulation of Core Prices Alone?: An Empirical Analysis of Airport Demand and Car Rental Price,” Transportation Research Part A, 260-272.