Directory

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RESEARCH INTERESTS

• Substantive: AI for social and emotional wellbeing, AI-human relationship, market efficiency.
• Methodology: econometrics, machine learning, applied game theory, experimental studies.

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PUBLICATIONS

• Tianxin Zou, Zijun (June) Shi, and Yue Wu (forthcoming), "Welfare Implications of Democratization in Content Creation: Generative AI and Beyond,” Journal of Marketing Research.
• Chenshuo Sun, Zijun (June) Shi, Xiao Liu, and Anindya Ghose (2025), “The Effect of Voice AI on Digital Commerce,” Information Systems Research, 36(2), 1147-1166.
• Zijun (June) Shi, Xiao Liu, Dokyun Lee, and Kannan Srinivasan (2023), “How Do Fast Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media,” Journal of Marketing Research, 60(6), 1027-1051. 
• Zijun (June) Shi, Kannan Srinivasan, and Kaifu Zhang, (2023) “Design of Platform Reputation System: Optimal Information Disclosure,”, Marketing Science, 42(3), 500-520.
• Zijun (June) Shi, Xiao Liu, and Kannan Srinivasan (2022), “Hype News Diffusion and Risk of Misinformation: The Oz Effect in Healthcare,” Journal of Marketing Research,59(2), 327-352. 
  - Winner, 2023 Paul E.Green Award
  - Winner, 2023 AMA MR-SIG Don Lehmann Award
  - ​Selected Media Coverage: American Council on Science and Health
• Zijun (June) Shi, Kaifu Zhang, and Kannan Srinivasan (2019) “Freemium as an Optimal Strategy for Market Dominant Firms,” Marketing Science, 38 (1), 150–169.
• Achim Ingo Czerny, Zijun (June) Shi, and Anming Zhang (2016), “Can Market Power Be Controlled by Regulation of Core Prices Alone?: An Empirical Analysis of Airport Demand and Car Rental Price,” Transportation Research Part A, 260-272.

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REVIEWING FOR

Editorial Review Board: Marketing Science.