Prof. Zijun (June) SHI

Prof. Zijun (June) SHI

Assistant Professor

Academic qualification

  • Ph.D. Carnegie Mellon University
  • M.S. Carnegie Mellon University
  • M.S. University of British Columbia
  • B.S. Shanghai Jiao Tong University, China


  • Substantive: Technology-driven Marketing, Market Regulation, Public Policy. ​
  • Methodological: Empirical Industrial Organization, Applied Game Theory, Machine Learning.


Zijun (June) Shi, Xiao Liu, and Kannan Srinivasan (2021), “Hype News Diffusion and Risk of Misinformation: The Oz Effect in Healthcare,”  forthcoming, Journal of Marketing Research.

Zijun (June) Shi, Kaifu Zhang, and Kannan Srinivasan (2019) “Freemium as an Optimal Strategy for Market Dominant FirmsMarketing Science, 38 (1), 150–169.

Achim Ingo Czerny, Zijun (June) Shi, and Anming Zhang (2016), “Can Market Power Be Controlled by Regulation of Core Prices Alone?: An Empirical Analysis of Airport Demand and Car Rental Price,” Transportation Research Part A, 260-272.