Prof. Amy DALTON

Prof. Amy DALTON

Associate Professor

Academic qualification

  • PhD Duke University
  • BSc University of Toronto

Amy Dalton is an Associate Professor of Marketing at the Hong Kong University of Science and Technology. Her research focuses on consumer behavior, particularly as it relates to self identity, social interactions, and motivation. Amy’s research has been published in leading academic journals in marketing, psychology, and business practice, and has been covered in popular media outlets, including the New York Times, Wall Street Journal, BusinessWeek, and Forbes. Amy serves on the editorial boards at the Journal of Consumer Research (2014 – present) and the Journal of Consumer Psychology (2014 – present). She is a former Associate Editor at the Journal of Consumer Psychology (2015 – 2020) and former editorial board member at the Journal of Marketing Research (2014 - 2018). Amy joined HKUST’s Marketing Department in 2008, where she teaches undergraduate and graduate courses in marketing and consumer behavior. She holds a Bachelor of Science in Psychology from the University of Toronto and a Ph.D. in Marketing from Duke University.


  • Self and identity
  • Social interaction and influence
  • Coping and defence mechanisms
  • Nonconscious influences
  • Self-regulation and goal pursuit



Journal of Consumer Research (editorial board), Journal of Consumer Psychology  (editorial board).