Prof. Amy DALTON

Prof. Amy DALTON

Associate Professor

Academic qualification

  • PhD Duke University
  • BSc University of Toronto

Professor Amy Dalton’s research focuses on consumer psychology, with an emphasis on factors that influence consumption and other behaviours outside conscious awareness. Amy has published her research in top-tier academic journals, including the Journal of Consumer Research and the Journal of Personality and Social Psychology, as well as practitioner journals, such as the Harvard Business Review. Her research has been featured by popular media outlets, including the New York Times, Wall Street Journal, Fortune, BusinessWeek, and Forbes. Amy is a member of the editorial boards of the Journal of Consumer Research and the Journal of Consumer Psychology. She served as an Associate Editor for the Journal of Consumer Psychology (2015 - 2020) and on the editorial review board of the Journal of Marketing Research (2014 - 2018). Amy joined HKUST’s marketing department in 2008 and teaches courses in marketing and consumer psychology. She holds a Bachelor of Science in psychology from the University of Toronto and a Ph.D. in marketing from Duke University.


  • Identity
  • Consumption-based coping
  • Goal pursuit
  • Nonconscious influences & automaticity



Journal of Consumer Research (editorial board), Journal of Consumer Psychology  (editorial board).