Directory

PROFESSIONAL EXPERIENCE

• Senior Consultant, Market Solutions LLC (current)
• Adjunct Associate Professor, the Hong Kong University of Science and Technology (2005-11)
• Adjunct Assistant Professor, The Hong Kong University of Science and Technology (2003-05)
• Visiting Assistant Professor, The Hong Kong University of Science and Technology (1999-03)
• Visiting Scholar, The Hong Kong University of Science and Technology (1999 - 01)
• Visiting Professor, China Europe International Business School (1998 - 2002)
• Visiting Scholar, The Hong Kong University of Science and Technology (1997 - 98)
• Lecturer/Senior Lecturer, University of Auckland (1994 - 97)
• Research Associate, University of Kentucky, Center for Agricultural Export Development-International Trade Center (1989-93)
• Instructor/Assistant Professor, University of the Philippines at Los Banos (1978-90)

TEACHING INVOLVMENT

• Undergraduate Program; Post-graduate Program; Executive Education (International Executive MBA [IEMBA], Executive Diploma in Management, Company Specific Programs).

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RESEARCH INTERESTS

• Strategic and international marketing issues
• Food distribution and agribusiness management
• Marketing education.  

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PUBLICATIONS

• Nason, Stephen, Joseph Salvacruz, and J.P. Stevenson, “Competing Against Bling: How Can Un Understated Watch Standout in China,” Harvard Business Review (2017). 
• Salvacruz, Joseph C. and Barry W. Bobst, “Lanzones: An Agribusiness Marketing Simulation,” Review of Agricultural Economics 20:2 (Winter 1998) pp. 631-643.
• Salvacruz, Joseph C., Book Review of Schaffner, David J., William R. Schroder, and  Mary D. Earle, Food Marketing: An International Perspective. Boston: Mc-Graw-Hill, 1998,” European Journal of Marketing . 32:9/10 (1998).
• Salvacruz, Joseph C. “Determinants of Agricultural Export Market Potentials: The Case of the US and New Zealand,” Refereed Proceedings of the 1996 American Marketing Association Summer Educators’ Conference. August 1996.           
• Salvacruz, Joseph C.  "Competitiveness of the US and ASEAN in the International Agricultural Market." Journal of Food Distribution Research 27:1(Feb 1996). pp. 81-89.
• Salvacruz, Joseph Chu. Technological Progress, Factor Endowments, and International Agricultural Trade. (New York: Garland Publishing, Inc.), 1995.
• Salvacruz, Joseph C. and Michael R. Reed. "Technological Progress and International Trade: The Case of the ASEAN LDCs." in Agricultural Competitiveness: Market Forces and Policy Choices. Edited by George H. Peters and Douglas D. Hedley (Vermont: Darmouth Press), 1995.  pp. 355-63.

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REVIEWING FOR

Journal of Food Distribution Research, Agribusiness: An International Journal, International Business Review, Journal of International Food and Agribusiness Marketing, New Zealand Journal of Business.