Directory

Prof. A V MUTHUKRISHNAN

Prof. A V MUTHUKRISHNAN

Professor

mkmuthu@ust.hk

Academic qualification

  • PhD University of Florida, Marketing
  • PhD IIT Bombay, India, Organizational Behavior
  • MS, Emporia State University, Mathematics
  • MA University of Madras, India, Personnel Management

PROFESSIONAL EXPERIENCE

  • Associate Professor, Hong Kong University of Science and Technology (2001 - 09)
  • Assistant Professor, Hong Kong University of Science and Technology (1995 - 01)
  • Assistant Professor, Fairleigh Dickinson University (1993 - 95)

RESEARCH INTERESTS

Behavioral decision theory; branding; promotion.


HONORS AND AWARDS

Winner of the American Marketing Association's John Howard Award for the Best Dissertation in Marketing, 1993.

Honorable Mention in the Robert Ferber Award competition of the Journal of Consumer Research for the best article based on a dissertation, 1996.


PUBLICATIONS

BOOK CHAPTER

Kardes, Frank, A. V. Muthukrishnan, and Vladimir Pashkevich (2005), “On the Conditions under which Experience and Motivation Accentuate Bias in Intuitive Judgment,” in T. Betsch and S. Haberstroch (eds.). The Routines of Decision-Making, Lawrence-Erlbaum, 139-156.


REVIEWING FOR

Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Journal of Consumer Psychology, Journal of Retailing, Journal of Behavioral Decision Making, Organizational Behavior & Human Decision Processes, Marketing Letters, Journal of Business Research.