HKUST Business School

About Department
About Department

The mission of the department is to create an academic center of excellence focusing on the creation and dissemination of knowledge in the crucial field of marketing.
Faculty & Staff
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Faculty & Staff

Our distinguished faculty members consistently earn worldwide recognition for their research accomplishments.
Research
Research

The Department conducts rigorous research that pushes the frontier of global business knowledge and contribute to the economic and social development of Hong Kong and its region.
Seminars & Events
Seminars & Events

We proactively promote knowledge transfer by organizing a variety of seminars, workshops and events.
Programs & Courses
Programs & Courses

We offer programs at both the undergraduate and postgraduate levels, which are well-received by students.

Directory

Prof. Qihui CHEN

Prof. Qihui CHEN

Assistant Professor

qihuichen@ust.hk

Personal Homepage

Academic qualification

PhD University of Maryland
MPhil Peking University
BA Central University of Finance and Economics

RESEARCH INTERESTS

Status Consumption
Consumer Response to Innovation and Sustainability

PUBLICATIONS

Qihui Chen, Yajin Wang, and Ying Zhang (2024), “Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children’s Educational Products,” Journal of Marketing, 88(5), 46-62.
Qihui Chen, Yajin Wang, and Nailya Ordabayeva (2023), "The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men," Journal of Consumer Research, 50(2), 303–321.

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Copyright © The Hong Kong University of Science and Technology. All rights reserved.