Directory

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RESEARCH INTERESTS

• Decision confidence
• Inference-making
• Online consumer behavior
• New technology
• Time and money perception

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PUBLICATIONS

• Park, Sang Kyu, Yegyu Han, and Aner Sela, “Splurging with Alexa: How Voicebots Increase Product Upgrades,” Marketing Letters (accepted).
• Park, Sang Kyu, Young Joo Cho, Jungkeun Kim, Jin Yong Lee, and Jongwon Park (2025), "Consumer Moral Decision Making: The Impact of Alignable Versus Nonalignable Differences," Journal of Consumer Research, 52(2), 288-307.
• Park, Sang Kyu, Taikgun Song, and Aner Sela (2023), "The Effect of Subjectivity and Objectivity in Online Reviews: A Convolutional Neural Network Approach," Journal of Consumer Psychology, 33(4), 701-713.
• Nan, Lana, Sang Kyu Park, and Yang Yang (2023), "Rejections Are More Contagious than Choices: How Another’s Decisions Shape Our Own," Journal of Consumer Research, 50(2), 363-381. 
• Park, Sang Kyu and Aner Sela (2020), “Product Lineups: The More You Search, the Less You Find,” Journal of Consumer Research, 47(1), 40-55.