Postgraduate Courses Offered in Fall 2017

MARK 5120 Marketing Strategy and Policy (2 units)

Strategic marketing objectives and implementation of strategies through pricing, distribution channels, promotion and new-product decisions. This is a core course for MBA. Exclusion: IMBA 5050. Previous course code: MARK 512.


L1-L4, L6 Prof SALVACRUZ, Joseph

L5 Prof HELSEN, Kristiaan

MARK 5220 The Art of War and Eastern Wisdom in Business Competition (1 unit)

This course aims to explore and integrate the ancient Eastern wisdom into modern Western management science and apply to modern business competition. To achieve this goal, this course will use Sun Tzu's "The Art of War" as a vehicle to introduce the foundation of Eastern wisdom (Confucianism, Taoism, Buddhism) to management executives. Sun Tzu's "The Art of War " has proved to be a classic work on strategy, applicable to both military and business situation. This course is to crystallize some concepts and ideas put forth in "The Art of War" into a few business strategic principles and an innovative framework of 4Stop so that these can be more easily understood and applied. Previous course code: MARK 691L, MARK 6900E.

Instructor: L1 Prof ZHAO, Oliver

MARK 5420 Behavioral Decision Theory (3 unit)

This course is designed to familiarize students with a wide variety of issues related to consumer judgment and decision making. In addition to providing students with basic knowledge on behavioral decision theory, this course will provide rigorous training to students to generate their own research ideas that lead to projects that are doable and worth doing. The readings will be from Consumer Behavior/Marketing as well as the basic disciplines of Economics and Psychology. Previous course code: MARK 6900H.

Instructor: L1 Prof MUTHUKRISHNAN, A V

MARK 6510G Current Topics in Consumer Research (2 units)

Advanced seminar covering current research and theory in consumer behavior and marketing. Topics will vary with the term, but may include areas related to consumer judgment and decision processes, attitude formation and change, reactions to advertising, consumer information procession, affective, motivational and cognitive determinants of consumer behavior, and cultural and individual differences in consumer behavior. May be repeated for credit. Graded P or F. Pre-requsite: MARK 6500 (prior to 2012-13).

Instructor: L1 Prof MUTHUKRISHNAN, A V

MARK 6900Q B2B Marketing

Instructor: L1 Prof STEVENS, Ruth Palmer

MARK 6900R Customer A&R

Instructor: L1 Prof STEVENS, Ruth Palmer

MARK 6900S Data Science and Biz Insigits

Instructor: L1 Prof WANG, Wenbo