Undergraduate Courses Offered in Summer 2026

MARK 2120 Marketing Management (3 units)

Introduction to marketing from the perspective of the decision-maker; controllable variables (product, price, promotion and distribution), uncontrollable variables (competition, law, society, technology, and economy), consumer behavior and marketing research.

Instructor: L1  Prof SALVACRUZ, Joseph

MARK 3510 Business to Business Marketing (4 units)

The fundamental character of business markets and the decision-making nature of organizational customers; different approaches to business marketing, as typified in the relationships between buyers and sellers, and built around the concept of value; current trends changing the face of business-to-business marketing; critical analysis and problem-solving with respect to business market management. Pre-requisite: MARK2120

Instructor: L1  Prof RAITT, Gene