Funded Projects

Ambiguity aversion and preference for the established brand -- MUTHUKRISHNAN, A V

Brands as self-expression vehicles: valuing brands we want to be like and devaluing those we don't -- DALTON, Amy

Cross-cultural differences in reactivity to emotion-eliciting visual and verbal stimuli: Impact on consumer responses -- GALLI, Maria

Cultural differences in consumer decision making -- HONG, Jiewen

Modeling consumer choice behavior in the wake of product-harm crisis -- ZHAO, Ying

Sticky choices in unfiltered choice sets -- MUTHUKRISHNAN, A V

The packaging of news -- XIANG, Yi

1. The psychology of donation behavior: Why do consumers engage in prosocial behavior? 2. When is income tax perceived fair? -- DUCLOS, Rod

Voluntary quality disclosure and market interaction: theoretical and experimental analysis -- GUO, Liang

An optimal sampling network for new product testing -- SONG, Inseong

Farmers' crop choices and decision making -- MUTHUKRISHNAN, A V

Flattery and its consequences: A new look -- SENGUPTA, Jaideep

Pay as you wish: A sustainable pricing strategy? -- ZWICK, Rami

The impact of product recalls on consumer behavior and market responsiveness: An empirical cross-country analysis -- HELSEN, Kristiaan

Ambiguity aversion and preference for the established brand -- MUTHUKRISHNAN, A V

Centralized RA support for 2007 RPC projects of Marketing Department -- ZWICK, Rami

Divestment strategies of multinational enterprises' subsidiaries in China: Reasons and models -- HELSEN, Kristiaan

News Consumption and Media Bias -- XIANG, Yi

Opinion leaders and new-product diffusion through social networks: An experimental analysis -- ZWICK, Rami

Understanding impulsive consumption behavior: The role of regulatory focus -- ZHOU, Rongrong

Using classical conditioning to persuade consumers: Impact on brand attitudes and behavior -- GALLI, Maria

Assessing the impact of consumption uncertainty on consumer choice: A structural approach -- GUO, Liang

Attitude change via associative mechanisms: A preliminary investigation of classical conditioning of brand beliefs -- GALLI, Maria

Consumer evolution and targeting in the credit card market -- ZHAO Ying

Determinants of consumers' responses to sequences of unintended purchase opportunities -- MUKHOPADHYAY, Anirban

Embarrassment about condoms in China and coping with it -- GORN Gerald J

Additude change via associative mechanisms: A preliminary investigation of mediators and moderators -- GALLI, Maria

An empirical analysis of price negotiation in the automobile market -- ZHAO, Ying

Antecedents and consequences of valence effects in the informativeness of stated preferences -- MUKHOPADHYAY, Anirban

Consumption flexibility, product configuration and market competition -- GUO, Liang

Effect of cultural salience on goal pursuits: Implications for behavioral decisions and judgments -- BRILEY, Donnel

Experimental business research -- ZWICK, Rami

Experimental investigation of multi-stage contests -- ZWICK, Rami

Manipulating self-awareness to influence customer satisfaction -- PHAM, Michel

Processing information in multiple sense modalities: Impact on judgments and decisions -- ADAVAL, Rashmi

The effects of the valence of the initial information and the challenge characteristics on the magnitude of evaluation revision -- MUTHUKRISHNAN, A.V.

The formation and malleability of brand personality -- SENGUPTA, Jaideep

HK vehicle registration marks study -- VANHONACKER, Wilfried

Learn from self and from others in the cell phone market -- ZHAO, Ying

Micromodeling the dynamics of aggregate demand for new products a) Micromodeling the new product adoption process with heterogeneous and forward-looking consumers b) Modeling trial and repeat purchases for a new consumer packaged good -- SONG, Inseong

Summer symposium on marketing -- VANHONACKER, Wilfried

The asymmetric effect of discount retraction on subsequent choice -- MUTHUKRISHNAN, A.V.