HKUST Business School

About Department
About Department

The mission of the department is to create an academic center of excellence focusing on the creation and dissemination of knowledge in the crucial field of marketing.
Faculty & Staff
- Directory
- Faculty Openings
Faculty & Staff

Our distinguished faculty members consistently earn worldwide recognition for their research accomplishments.
Research
Research

The Department conducts rigorous research that pushes the frontier of global business knowledge and contribute to the economic and social development of Hong Kong and its region.
Seminars & Events
Seminars & Events

We proactively promote knowledge transfer by organizing a variety of seminars, workshops and events.
Programs & Courses
Programs & Courses

We offer programs at both the undergraduate and postgraduate levels, which are well-received by students.

Journal Leadership

Associate Editors

Song Lin
Marketing Science

Jaideep Sengupta
Journal of Consumer Research, Journal of Consumer Psychology

Mengze Shi
Management Science, Marketing Science, Quarterly Journal of Economics and Management

Ralf van der Lans
International Journal of Research in Marketing, Journal of Marketing

Amy Dalton
Journal of Consumer Research, Journal of Consumer Psychology

Jiewen Hong
Journal of Consumer Psychology

Jia Liu
Journal of Marketing Research, Marketing Science

Jaideep Sengupta
Journal of Marketing Research

Zijun (June) Shi
Marketing Science

Ralf van der Lans
Journal of Marketing Research, Journal of Interactive Marketing, Journal of Consumer Research