About Department
About Department

The mission of the department is to create an academic center of excellence focusing on the creation and dissemination of knowledge in the crucial field of marketing.
Faculty & Staff
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Faculty & Staff

Our distinguished faculty members consistently earn worldwide recognition for their research accomplishments.
Research
Research

The Department conducts rigorous research that pushes the frontier of global business knowledge and contribute to the economic and social development of Hong Kong and its region.
Seminars & Events
Seminars & Events

We proactively promote knowledge transfer by organizing a variety of seminars, workshops and events.
Programs & Courses
Programs & Courses

We offer programs at both the undergraduate and postgraduate levels, which are well-received by students.

Overview

Research Seminars

Dissemination of the acquired knowledge should take the form of on-campus and off-campus teaching to the academic and business community worldwide.

Journal Leadership

Our faculty members also involved in and/ or contributed to the editorship of renowned journals.

Selected Journal Publications

We are committed to providing intellectual leadership in academic research and stimulates open discussion of basic research questions.

Publications

We stand out for our sustained research excellence, ranking in the top 10 worldwide for productivity from 2009-2014 (rankings based on publications in the Top Three Marketing journals: Journal of Marketing Research, Journal of Consumer Research, Marketing Science. Source: UT-Dallas Survey).

Research Interests

Our faculty members' expertise span across different fields of marketing.

Funded Projects

Leveraging our strong reputation in research, our faculty members participate in a number of funded projects.

Research Centers

Our research centers aim to promote and support high quality research and are committed to the creation and dissemination of knowledge in the crucial field of marketing.

Research Facilities

Our Behavioral Sciences Research Lab has a line of state-of-the-art equipment with mini-computer laboratories for case research on marketing strategies and behavioral areas.

About Department

The mission of the department is to create an academic center of excellence focusing on the creation and dissemination of knowledge in the crucial field of marketing.

Faculty & Staff

Our distinguished faculty members consistently earn worldwide recognition for their research accomplishments.

Research

The Department conducts rigorous research that pushes the frontier of global business knowledge and contribute to the economic and social development of Hong Kong and its region.

Seminars & Events

We proactively promote knowledge transfer by organizing a variety of seminars, workshops and events.

Programs & Courses

We offer programs at both the undergraduate and postgraduate levels, which are well-received by students.