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Research Camps

Dec 10-12, 2023

Marketing Research Camp 2023 [Photo]

Venue: Executive Classroom 1 (RM 3001), 3/F, LSK Business Building, HKUST

Seminar Speakers & Presentation Titles:

Dec 11, 2023

  • Prof. Rebecca W. Hamilton (Georgetown University):
    “Customization and the Customer Journey: Longitudinal Effects on Loyalty”

  • Prof. Sridhar Narayanan (Stanford University):
    "Novelty in Content Creation: Experimental Results Using Image Recognition on a Large Social Network”
  • Prof. Carlos J. Torelli (University of Illinois at Urbana-Champaign):
    “Gender Asymmetric Responses to Brand Gender Bending: A Power Symbolism Perspective”
  • Prof. Kenneth C. Wilbur (University of California, San Diego):
    “Platform Analytics: Tipping, Mergers and ChatGPT4”
Dec 9-11, 2018

Marketing Research Camp 2018 [Photo]

Venue: Executive Classroom 3 (RM 3005), 3/F, LSK Business Building, HKUST

Seminar Speakers & Presentation Titles:

Dec 10, 2018

  • Prof. Vlad Griskevicius (University of Minnesota):

    “The Power of Social Norms Combined with Financial Incentives”
  • Prof. Anja Lambrecht (London Business School):
    “Spillover Effects and Freemium Strategy in Mobile App Market”

  • Prof. Leonard Lee (National University of Singapore):
    "Banking Happiness”

  • Prof. Puneet Manchanda (University of Michigan) :
    “'Level Up': Leveraging Skill and Engagement to Maximize Player Game-Play in Online Video Games”
Dec 10-12, 2017

Marketing Research Camp 2017

Venue: Executive Classroom 1 (RM 3001), 3/F, LSK Business Building, HKUST

Seminar Speakers & Presentation Titles:

Dec 11, 2017

  • Prof. Stefano Puntoni (Erasmus University Rotterdam):
    “Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior”
  • Prof. Tat Y. Chan (Washington University in St. Louis):
    “Consumer Search and Purchase: An Empirical Investigation of Search-Based Retargeting”

  • Prof. Dina Mayzlin (University of Southern California):
    "Asking for Reviews: An Empirical Investigation of Review Solicitation”

  • Prof. Michel Pham (Columbia University) :
    “The Pleasure of Liking (or Disliking)”
 Dec 11-13, 2016 Marketing Research Camp 2016

Venue: Executive Classroom 2 (RM 3003), 3/F, LSK Business Building, HKUST

Seminar Speakers & Presentation Titles:

Dec 12, 2016

  • Prof. Kathleen D. Vohs (University of Minnesota):
    “How Do Products Contribute Value to Peoples Lives? Investigations into Vintage Items and Art as Routes to Meaning in Life”

  • Prof. Jinhong Xie (University of Florida):
    “The First-Review Effect: Interdependence between Volume and Valence of Online Consumer Reviews”

  • Prof. Zeynep Gürhan-Canli (Koç University):
    "Superior vis-à-vis Whom? Competence Construals and Effectiveness of Direct versus Indirect Comparative Claims”

  • Prof. Harald van Heerde (Massey University) :
    “How Does the Optimal Marketing Budget Allocation Across Countries Depend on International Business Cycles?”
Dec 13-15, 2015 Marketing Research Camp 2015 [Photo1] [Photo2]

Venue: Executive Classroom 2 (RM 3003), 3/F, LSK Business Building, HKUST

Seminar Speakers & Presentation Titles:

Dec 14, 2015

  • Prof. Deborah MacInnis (University of Southern California):
    "The Effects of Curiosity-Evoking Events on Consumption Enjoyment”
  • Prof. Andrew Ching (University of Toronto):
    "A Structural Analysis of Detailing, Publicity and Correlated Learning: The Case of Statins"

Dec 15, 2015

  • Prof. Simona Botti (London Business School) :
    "Seeking and Avoiding Choice Closure”

  • Prof. Jiwoong Shin (Yale University) :
    “Why Does Not the Firm Provide Low Quality Input to the Rival? ”
Dec 14-16, 2014 Marketing Research Camp 2014 [Photo1] [Photo2]

Venue: Executive Case Lab (RM 3001), 3/F, LSK Business Building, HKUST

Seminar Speakers & Presentation Titles:

Dec 15, 2014

  • Prof. Derek D. Rucker (Northwestern University) :
    “Power: An Agentic-Communal Model”

  • Prof. Baohong Sun (Cheung Kong Graduate School of Business, New York) :
    "Is Core-Periphery Network Good for Knowledge Sharing?  A Structural Model of Endongenous Network Formation on a Crowdsourced Customer Support Forum"

Dec 16, 2014

  • Prof. Koen H. Pauwels (Dartmouth College) :
    "Is the Classic Funnel Dead?  Sales Impact of the Classic Purchase Funnel and Online Decision Journey”

  • Prof. J. Jeffrey Inman (University of Pittsburgh) :
    “Healthy Choice: The Effect of Simplified POS Nutritional Information on Consumer Choice Behavior”
Dec 8-10, 2013 Marketing Research Camp 2013 [Photo1] [Photo2]

Venue: Executive Case Lab (RM 3001), 3/F, LSK Business Building, HKUST

Seminar Speakers & Presentation Titles:

Dec 9, 2013

  • Prof. Vicki G. Morwitz (New York University):
    “We’re in This Together: How Social Values and Relationship Norms with the Seller Influence Consumer Payments in Pay-What-You-Want Contexts"

  • Prof. Xinlei (Jack) Chen (Cheung Kong Graduate School of Business):
    "Manufacturer Collusion or Service Provision: An Empirical Test of the Mechanism of Minimum Retail Price Maintenance Through Retail Price Deviation" 

Dec 10, 2013

  • Prof. Sanjay Jain (Texas A&M University):
    "Branding Conspicuous Goods: An Analysis of the Effects of Social Influence and Competition"

  • Prof. Baba Shiv (Stanford University):
    "The Science of Desire and Desirability: Interplay of Wanting and Liking in Shaping Experience Utility"
Dec 16-18, 2012 Marketing Research Camp 2012 [Photo]

Venue: Classroom I (RM6558),  Executive Education Suite, 6/F Annex Building (via Lifts 27-28 or Lifts 29-30), HKUST

Seminar Speakers & Presentation Titles:

Dec 17, 2012

  • Prof. Jennifer Argo (University of Alberta):
    “The Motivating Role of Dissociative Outgroups in Encouraging Sustainable Consumer Behaviors”

  • Prof. Elie Ofek (Harvard University):
    "Complementary Goods: Creating, Capturing, and Competing for Value" 

Dec 18, 2012
Dec 11-13, 2011 Marketing Research Camp 2011

Venue: Classroom I (RM6558),  Executive Education Suite, 6/F Annex Building (via Lifts 27-28 or Lifts 29-30), HKUST

Seminar Speakers & Presentation Titles:

  • Prof. Peter Boatwright (Tepper School of Business):
    "A Satisficing Choice Model"
  • Prof. Patti Williams (The Wharton School of the University of Pennsylvania)
    "Feeling Like Myself and Feeling Like I Should"
  • Prof. Page Moreau (Leeds School of Business)
    "The Influence of Identity Motives on Consumers' Evaluations of Their Own Creative Products"
  • Prof. Miklos Sarvary (INSEAD)
    "A Competitive Analysis of Web 2.0 Communities: Differentiation with User-generated Content"
Dec 13-14, 2010 Marketing Research Camp 2010

Venue: Classroom III (RM6573), Executive Education Suite, 6/F Annex Building (via Lifts 29-30), HKUST

Seminar Speakers & Presentation Titles:

  • Prof. Aparna Labroo (The University of Chicago Booth School of Business):
    "The "Attainability-Superiority" Framework: When and Why Non-Instrumental Effort Will Increase Consumer Preference"
  • Prof. John Zhang (The Wharton School of the University of Pennsylvania):
    "Pay-as-You-Wish Pricing"
  • Prof. Sha Yang (University of Southern California, Marshall School of Business):
    "Inferring Competition in Search Engine Advertising with Limited Information"
  • Prof. Stijn van Osselaer (Rotterdam School of Management):
    "The Rich are Always Right: The Influence of Advisor Wealth on Consumer Advice Taking"
Dec 10-11, 2009

Marketing Research Camp 2009

Venue: Lung Kai Lam Theater (RM6602), Executive Education Suite, 6/F Annex Building (via Lifts 29-30 or 31-32), HKUST

Seminar Speakers:

Dec 10, 2009

  • Prof. Geeta Menon (The Wharton School of the University of Pennsylvania):
    “The Evolution Of Brand Preferences: Evidence From Consumer Packaged Goods”
  • Prof. Olivier Toubia (Columbia Business School, Columbia University):
    “The Silver Lining Effect: Formal Analysis and Experiments”

Dec 11, 2009

  • Prof. Jean-Pierre Dubé (The University of Chicago Booth School of Business):
    “The Evolution Of Brand Preferences: Evidence From Consumer Packaged Goods”
  • Prof. Darren Dahl (Sauder School of Business, the University of British Columbia):
    “The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context”
Dec 9-10, 2008

Marketing Research Camp 2008

Venue: Classroom III (RM6573), Executive Education Suite, 6/F Annex Building (via Lifts 27/28), HKUST

Seminar Speakers:

Dec 9, 2008

Dec 10, 2008
Dec 13-14, 2007

Marketing Research Camp 2007

Four scholars at quantitative field and psychology field were invited to present in a two-day research camp.  Talks were provided to give opportunities for great researchers and PhD students to exchange ideas in a relaxed and friendly atmosphere.  It also gave opportunities for PhD students to communicate with scholars before starting their career. In this year, Prof. Yuxin Chen (New York University), Prof. Priya Raghubir (The University of California at Berkeley), Prof. Joel Huber (Duke University), and Prof. Greg Allenby (The Ohio State University) are invited to present in the camp.
Dec 7-8, 2006

Marketing Research Camp 2006

Four scholars at quantitative field and psychology field were invited to present in a two-day research camp.  Talks were provided to give opportunities for great researchers and PhD students to exchange ideas in a relaxed and friendly atmosphere.  It also gave opportunities for PhD students to communicate with scholars before starting their career. In this year, Prof. Susan Broniarczyk (The University of Texas at Austin), Prof. David R. Bell (University of Pennsylvania), Prof. Kamel Jedidi (Columbia University), Prof. Rajagopal Raghunathan (The University of Texas at Austin) are invited to present in the camp.