2023 |
Sang Kyu Park, Taikgun Song, and Aner Sela |
"The Effect of Subjectivity and Objectivity in Online Reviews: A Convolutional Neural Network Approach," Journal of Consumer Psychology,” forthcoming. |
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Su Lei, Jaideep Sengupta, Fangyuan Chen, and Victor Li |
“‘Want’ versus ‘Need’: How Linguistic Framing Influences Responses to Crowdfunding Appeals” forthcoming, Journal of Consumer Research. |
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Briers, Barbara, Young E. Huh, Elaine Y. L. Chan, and Anirban Mukhopadhyay |
“Intergenerational Effects of Parents’ Unhealthy = Tasty Intuition: An Exploration of Parenting Beliefs, Practices, and Outcomes,” conditionally accepted at the Journal of Consumer Research. |
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Joyce Jingshi Liu, Amy N. Dalton, and Anirban Mukhopadhyay |
“Favorite Possessions Protect Subjective Wellbeing under Income Inequality,” Forthcoming at the Journal of Marketing Research. |
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Zijun (June) Shi, Xiao Liu, Dokyun Lee, and Kannan Srinivasan |
“How Do Fast Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media.” Journal of Marketing Research, forthcoming.
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Qihui Chen, Yajin Wang, and Nailya Ordabayeva |
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Zijun (June) Shi, Kannan Srinivasan, Kaifu Zhang |
“Design of Platform Reputation System: Optimal Information Disclosure,” Marketing Science, 42(3), 500-520. |
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Linying (Sophie) Fan, Derek D. Rucker, and Yuwei Jiang |
“Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications,” Journal of Consumer Research, 50(2), 236-54.
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Lana Nan, Sang Kyu Park, Yang Yang |
"Rejections Are More Contagious than Choices: How Another’s Decisions Shape Our Own," Journal of Consumer Research, 50(2), 363-381.
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Fangyuan Chen, Jaideep Sengupta, and Frank Zheng |
“When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products,” Journal of Consumer Research, 49(6), 1032-1052. |
2022 |
Jia Liu, and Ziwei Cong |
“The Daily Me versus The Daily Others: How Do Recommendation Systems Change User Interests? Evidence from a Knowledge-Sharing Platform” forthcoming at Journal of Marketing Research. |
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Zijun (June) Shi, Xiao Liu, and Kannan Srinivasan |
“Hype News Diffusion and Risk of Misinformation: The Oz Effect in Healthcare,” Journal of Marketing Research,59(2):327-352. |
2021 |
Jia Liu, Olivier Toubia, and Shawndra Hill |
“Content-based Model of Web Search Behavior: An Application to TV Show Search,” Management Science, 67(10), 6378-6398. - Best paper award at the 2018 China Marketing International Conference
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Jia Liu and Shawndra Hill |
“Frontiers: Moment Marketing: Measuring Dynamics in Cross-channel Ad Effectiveness,” Marketing Science, 40(1), January–February, 13–22. - Accepted through the Marketing Science Frontiers review process |
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Ralf van der Lans, Michel Wedel and Rik Pieters |
“Online Advertising Suppresses Visual Competition during Planned Purchases,” Journal of Consumer Research, 48(3), 374-393. |
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Xi Chen, Ralf van der Lans, and Michael Trusov |
“Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks,” Management Science, 67(12), 7575-7598. |
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Sarah Gelper, Ralf van der Lans and Gerrit van Bruggen |
“Competition for Attention in Online Social Networks: Implications for Seeding Strategies,” Management Science, 67(2), 1026–1047. |
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Dengfeng Yan and Jaideep Sengupta |
“The Effects of Numerical Divisibility on Loneliness Perceptions and Consumer Preferences,” Journal of Consumer Research, 47 (5), 755-771. |
2020 |
Ke Te and Song Lin |
"Informational Complementarity," Management Science, 66(8), 3699-3716. |
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Yunhui Huang and Jaideep Sengupta
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“The Influence of Disease Cues on Preference for Typical versus Atypical Products,” Journal of Consumer Research, 47 (3), 393–411.
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Jia Liu and Asim Ansari
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“Understanding Consumer Dynamic Decision Making Under Competing Loyalty Programs,” Journal of Marketing Research, 57 (3), 422-444.
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Qiang Zhang, Wenbo Wang, and Yuxin Chen
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“In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments,” Marketing Science, 39 (2), 285-295, Lead Article (authorship in reverse alphabetical order). - One of the few selected in Marketing Science Frontiers
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Song Lin
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"Two-Sided Price Discrimination by Media Platforms," Marketing Science, 39 (2), 317–338. |
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Yimin Cheng, Anirban Mukhopadhyay, and Patti Williams
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“Smiling Signals Intrinsic Motivation,” Journal of Consumer Research, 46, 5 (February), 915-935. |
2019 |
Linying (Sophie) Fan, Xueni (Shirley) Li, and Yuwei Jiang
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"Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers," Journal of Consumer Research, 46 (1), 82–98.
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Zijun (June) Shi, Kaifu Zhang, and Kannan Srinivasan
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“Freemium as an Optimal Strategy for Market Dominant Firms” Marketing Science, 38 (1), 150–169.
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Monica Wadhwa, Christine Kim, Amitava Chattopadhyay, and Wenbo Wang
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“Unexpected Labeling Effect: Impact of Labeling a Product Benefit as Unexpected Product Desire,” Journal of Consumer Research, 46 (2), 223-245.
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J. Christine Kim, Monica Wadhwa, and Amitava Chattopadhyay
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“When Busy is Less Indulging: Impact of Busy Mindset on Self-Control Behaviors,” Journal of Consumer Research, 45 (5), 933-952.
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2018 |
Jia Liu and Olivier Toubia
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“A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries,” Marketing Science, 37 (6), 855-1052.
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Hao Shen and Jaideep Sengupta |
“Word of Mouth Versus Word of Mouse: Speaking about a Brand Connects You to it More than Writing Does,” Journal of Consumer Research, 45 (3), 595-614. |
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Sherry Shi Wang and Ralf van der Lans |
“Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity,” Journal of Marketing Research, 55(4), 524-540. |
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Jing Wang, Jiewen Hong, and Rongrong Zhou |
“How Long Did I Wait? The Effect of Construal Levels on Consumers’ Wait Duration Judgments,” Journal of Consumer Research, 45 (1), 169-184 (co-authored with Jing Wang and Jiewen Hong) (Equal authorship). |
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Mina Kwon and Rashmi Adaval |
“Going Against the Flow: The Effects of Dynamic Sensorimotor Experiences on Consumer Choice,” Journal of Consumer Research, 44 (April), 1358-1378. |
2017 |
Yimin Cheng, Anirban Mukhopadhyay, and Rom Y. Schrift |
“Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost-Benefit Heuristic in Goal Pursuit,” Journal of Marketing Research, 54, 4 (August), 636-649. |
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Song Lin |
“Add-on Policies under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?” Marketing Science*, 36(4), 610-625.
*Winner of 2013 ISMS (INFORMS Society for Marketing Science) Doctoral Dissertation Proposal Competition.
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Song Yao, Wenbo Wang, and Yuxin Chen |
“TV Channel Search and Commercial Breaks,” Journal of Marketing Research, forthcoming (authorship in reverse alphabetical order)*.
*Winner of Early Career Award, Research Grants Council, 2013
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Wenbo Wang, Aradhna Krishna, and Brent McFerran |
“Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms,” Journal of Marketing Research, 54 (3), 478-494. |
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Stephan Seiler, Song Yao, and Wenbo Wang |
“Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment,” Marketing Science, 36 (6), 838–861. |
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Chen, Xi, Ralf van der Lans, Tuan Q. Phan |
“Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies,” Journal of Marketing Research, 54 (2), 187-201. |
2016 |
Dengfeng Yan, Jaideep Sengupta, and Jiewen Hong |
“Why Does Psychological Distance Influence Construal Level? The Role of Processing Mode,” Journal of Consumer Research, 43 (4), 598-613. |
2015 |
Mina Kwon, Geetanjali Saluja, and Rashmi Adaval |
“Who said what: The effects of cultural mindsets on perceptions of endorser-message relatedness,” Journal of Consumer Psychology, 25 (3), 389–403 (Equal authorship). |
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Eric Anderson, Song Lin, Duncan Simester, and Catherine Tucker |
“Harbingers of Failure,” Journal of Marketing Research, 52 (5), 580-592. |
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Song Lin, Juanjuan Zhang, and John Hauser |
“Learning from Experience, Simply,” Marketing Science, 34 (1), 1-19. |
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Jiewen Hong and Hannah H. Chang |
“I Follow My Heart and We Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making,” Journal of Consumer Research, 41 (April), 1392-1411 (Equal authorship). |
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Rod Duclos |
“The Psychology of Investment Behavior: (De)Biasing Financial Decision-Making One Graph at a Time”, Journal of Consumer Psychology, 25 (2), 317-325. |
2014 |
Fangyuan Chen and Jaideep Sengupta |
“Forced to be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality,” Journal of Consumer Research, 41 (4), 1089-1107. |
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Ralf van der Lans, Bram van den Bergh, and Evelien Dieleman |
“Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit,” Marketing Science,33 (4), 551–566. |
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Young Eun Huh, Joachim Vosgerau, and Carey K. Morewedge |
“Social Defaults: Observed Choices Become Choice Defaults,” Journal of Consumer Research, 41 (3), 746-760. |
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Xun (Irene) Huang, Ping Dong, and Anirban Mukhopadhyay |
“Proud to Belong or Proudly Different? Lay Theories Determine Contrasting Effects of Incidental Pride on Uniqueness Seeking,” Journal of Consumer Research, 41 (3), 697-712. |
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Jiang, Yuwei, Rashmi Adaval, Yael Steinhart and Robert S. Wyer |
“Imagining Yourself in the Scene: The Interactive Effects of Goal Driven Self-Imagery and Visual Perspectives on Consumer Behavior,” Journal of Consumer Research, 41 (August), 418-435. |
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Rod Duclos and Alixandra Barasch |
“Prosocial Behavior in Intergroup Relations: How Donor Self-Construal and Recipient Group-Membership Shape Charitableness”, Journal of Consumer Research, 41 (June), 93-108. |
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Dengfeng Yan and A.V. Muthukrishnan |
“Killing Hope with Good Intentions: The Effects of Consolation Prizes on Preference for Lottery Promotions,” Journal of Marketing Research, 51 (2), 198-204. |
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Amy Dalton and Li Huang |
“Motivated Forgetting in Response to Social Identity Threat,” Journal of Consumer Research, 40 (6), 1017-1038. |
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Hao Shen and Jaideep Sengupta |
“The Crossmodal Effect of Attention on Preferences: Facilitation vs. Impairment,” Journal of Consumer Research, 40 (5), 885-903. |
2013 |
Elaine Chan and Jaideep Sengupta |
“Observing Flattery: A Social Comparison Perspective,” Journal of Consumer Research, 40 (4) 740-758. |
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Rod Duclos, Echo Wen Wan, and Yuwei Jiang |
“Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking”, Journal of Consumer Research, 40 (1), 122-135. |
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Yi Zhao, Sha Yang, Narayan,Vishal, and Ying Zhao |
“Modeling Consumer Learning from Online Product Reviews,” Marketing Science, 32 (1), 153-169. |
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Dengfeng Yan and Jaideep Sengupta |
“The Influence of Base Rate and Case Information on Health Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity,” Journal of Consumer Research, 39 (5), 931-946. |
2012 |
Jiewen Hong and Yacheng Sun |
“Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies,” Journal of Consumer Research, 39 (August), 293-306. |
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Katherine White, Jennifer Argo, and Jaideep Sengupta |
“Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal,” Journal of Consumer Research, 39 (4), 704-719.press release |
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Iris W. Hung and Anirban Mukhopadhyay |
“Lenses of the Heart: How Actors' and Observers' Perspectives Influence Emotional Experiences,” Journal of Consumer Research, 38 (6), 1103-1115. |
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Chen Wang and Anirban Mukhopadhyay |
“The Dynamics of Goal Revision: A Cybernetic Multi-Period Test-Operate-Test-Adjust-Loop (TOTAL) Model of Self-Regulation,” Journal of Consumer Research, 38 (5), 815-833. press release |
2011 |
Rashmi Adaval and Robert S. Wyer |
“Conscious and Nonconscious Comparisons with Price Anchors: Effects of Willingness to Pay for Related and Unrelated Products,” Journal of Marketing Research, 2011, Apr, 48, 355-365. press release |
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Yi Zhao, Ying Zhao, and Kris Helsen |
“Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics in the Wake of Product Harm Crisis,” Journal of Marketing Research, 2011, April, 255-267.
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