Selected Journal Publication

YearNameList of Publication
2024 Song Lin "Media Formats of Advertising," (previously circulated as “The Medium of Advertising”), Marketing Science, forthcoming.
  Briers, Barbara, Young E. Huh, Elaine Y. L. Chan, and Anirban Mukhopadhyay Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy = Tasty Intuition Influences Their Children's Food Consumption and Body Mass Index,” Journal of Consumer Research, 50 (6), 1074–1096.
  Su Lei, Jaideep Sengupta, Yiwei Li, and Fangyuan Chen ‘Want’ versus ‘Need’: How Linguistic Framing Influences Responses to Crowdfunding Appeals,” Journal of Consumer Research, 50 (5), 923-944.
2023 Sang Kyu Park, Taikgun Song, and Aner Sela  "The Effect of Subjectivity and Objectivity in Online Reviews: A Convolutional Neural Network Approach," Journal of Consumer Psychology,” forthcoming.
  Joyce Jingshi Liu, Amy N. Dalton, and Anirban Mukhopadhyay Favorite Possessions Protect Subjective Well-Being under Income Inequality,” forthcoming at the Journal of Marketing Research.
  Zijun (June) Shi, Xiao Liu, Dokyun Lee, and Kannan Srinivasan How Do Fast Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media,” Journal of Marketing Research, 60(6), 1027-1051.
  Qihui Chen, Yajin Wang, and Nailya Ordabayeva
"The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men," Journal of Consumer Research, 50(2), 303–321.

  Zijun (June) Shi, Kannan Srinivasan, Kaifu Zhang  Design of Platform Reputation System: Optimal Information Disclosure,”  Marketing Science, 42(3), 500-520.
  Linying (Sophie) Fan, Derek D. Rucker, and Yuwei Jiang

Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications,” Journal of Consumer Research, 50(2), 236-54.

  Lana Nan, Sang Kyu Park, Yang Yang 

"Rejections Are More Contagious than Choices: How Another’s Decisions Shape Our Own," Journal of Consumer Research, 50(2), 363-381.  

  Fangyuan Chen, Jaideep Sengupta, and Frank Zheng When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products,” Journal of Consumer Research, 49(6), 1032-1052.
  Jia Liu, and Ziwei Cong "The Daily Me versus The Daily Others: How Do Recommendation Algorithms Change User Interests? Evidence from a Knwoledge-Sharing Platform," Journal of Marketing Research, 60 (4), 767-791.
2022 Zijun (June) Shi, Xiao Liu, and Kannan Srinivasan Hype News Diffusion and Risk of Misinformation: The Oz Effect in Healthcare,” Journal of Marketing Research,59(2):327-352. 
2021  Jia Liu, Olivier Toubia, and Shawndra Hill

Content-based Model of Web Search Behavior: An Application to TV Show Search,” Management Science, 67(10), 6378-6398.
- Best paper award at the 2018 China Marketing International Conference

  Jia Liu and Shawndra Hill Frontiers: Moment Marketing: Measuring Dynamics in Cross-channel Ad Effectiveness,” Marketing Science, 40(1), January–February, 13–22.
- Accepted through the Marketing Science Frontiers review process
  Ralf van der Lans, Michel Wedel and Rik Pieters Online Advertising Suppresses Visual Competition during Planned Purchases,” Journal of Consumer Research, 48(3), 374-393.
  Xi Chen, Ralf van der Lans, and Michael Trusov Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks,” Management Science, 67(12), 7575-7598.
  Sarah Gelper, Ralf van der Lans and Gerrit van Bruggen Competition for Attention in Online Social Networks: Implications for Seeding Strategies,” Management Science, 67(2), 1026–1047.
  Dengfeng Yan and Jaideep Sengupta  “The Effects of Numerical Divisibility on Loneliness Perceptions and Consumer Preferences,” Journal of Consumer Research, 47 (5), 755-771. 
 2020 Ke Te and Song Lin "Informational Complementarity," Management Science, 66(8), 3699-3716.

Yunhui Huang and Jaideep Sengupta

The Influence of Disease Cues on Preference for Typical versus Atypical Products,” Journal of Consumer Research 47 (3), 393–411


Jia Liu and Asim Ansari

Understanding Consumer Dynamic Decision Making Under Competing Loyalty Programs,” Journal of Marketing Research, 57 (3), 422-444.


Qiang Zhang, Wenbo Wang, and Yuxin Chen

In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments,” Marketing Science, 39 (2), 285-295, Lead Article (authorship in reverse alphabetical order).
 - One of the few selected in Marketing Science Frontiers


Song Lin

"Two-Sided Price Discrimination by Media Platforms," Marketing Science, 39 (2), 317–338.

Yimin Cheng, Anirban Mukhopadhyay, and Patti Williams

Smiling Signals Intrinsic Motivation,” Journal of Consumer Research, 46, 5 (February), 915-935.

Linying (Sophie) Fan, Xueni (Shirley) Li, and Yuwei Jiang

"Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers," Journal of Consumer Research, 46 (1), 82–98.


Zijun (June) Shi, Kaifu Zhang, and Kannan Srinivasan

Freemium as an Optimal Strategy for Market Dominant Firms” Marketing Science, 38 (1), 150–169.


Monica Wadhwa, Christine Kim, Amitava Chattopadhyay, and Wenbo Wang

Unexpected Labeling Effect: Impact of Labeling a Product Benefit as Unexpected Product Desire,” Journal of Consumer Research, 46 (2), 223-245.


J. Christine Kim, Monica Wadhwa, and Amitava Chattopadhyay

 “When Busy is Less Indulging: Impact of Busy Mindset on Self-Control Behaviors,” Journal of Consumer Research, 45 (5), 933-952.


Jia Liu and Olivier Toubia

A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries,” Marketing Science, 37 (6), 855-1052.

  Hao Shen and Jaideep Sengupta Word of Mouth Versus Word of Mouse: Speaking about a Brand Connects You to it More than Writing Does,” Journal of Consumer Research, 45 (3), 595-614.
  Sherry Shi Wang and Ralf van der Lans  Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity,” Journal of Marketing Research, 55(4), 524-540.
  Jing Wang, Jiewen Hong, and Rongrong Zhou   “How Long Did I Wait? The Effect of Construal Levels on Consumers’ Wait Duration Judgments,” Journal of Consumer Research, 45 (1), 169-184 (co-authored with Jing Wang and Jiewen Hong) (Equal authorship).
  Mina Kwon and Rashmi Adaval Going Against the Flow: The Effects of Dynamic Sensorimotor Experiences on Consumer Choice,” Journal of Consumer Research, 44 (April), 1358-1378.
2017 Yimin ChengAnirban Mukhopadhyay, and Rom Y. Schrift Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost-Benefit Heuristic in Goal Pursuit,” Journal of Marketing Research, 54, 4 (August), 636-649.
  Song Lin

Add-on Policies under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?” Marketing Science*, 36(4), 610-625.

 *Winner of 2013 ISMS (INFORMS Society for Marketing Science) Doctoral Dissertation Proposal Competition.

  Song Yao, Wenbo Wang, and Yuxin Chen

TV Channel Search and Commercial Breaks,” Journal of Marketing Research, forthcoming (authorship in reverse alphabetical order)*.

*Winner of Early Career Award, Research Grants Council, 2013

  Wenbo Wang, Aradhna Krishna, and Brent McFerran Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms,” Journal of Marketing Research, 54 (3), 478-494.
  Stephan Seiler, Song Yao, and Wenbo Wang Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment,” Marketing Science, 36 (6), 838–861.
  Chen, Xi, Ralf van der Lans, Tuan Q. Phan Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies,” Journal of Marketing Research, 54 (2), 187-201.
2016 Dengfeng Yan, Jaideep Sengupta, and Jiewen Hong “Why Does Psychological Distance Influence Construal Level? The Role of Processing Mode,” Journal of Consumer Research, 43 (4), 598-613.
2015 Mina Kwon, Geetanjali Saluja, and Rashmi Adaval Who said what: The effects of cultural mindsets on perceptions of endorser-message relatedness,” Journal of Consumer Psychology25 (3), 389403 (Equal authorship).
  Eric Anderson, Song Lin, Duncan Simester, and Catherine Tucker Harbingers of Failure,” Journal of Marketing Research, 52 (5), 580-592.
  Song Lin, Juanjuan Zhang, and John Hauser Learning from Experience, Simply,” Marketing Science, 34 (1), 1-19.
  Jiewen Hong and Hannah H. Chang “I Follow My Heart and We Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making,” Journal of Consumer Research, 41 (April), 1392-1411 (Equal authorship).
  Rod Duclos “The Psychology of Investment Behavior: (De)Biasing Financial Decision-Making One Graph at a Time”Journal of Consumer Psychology, 25 (2), 317-325.
2014 Fangyuan Chen and Jaideep Sengupta Forced to be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality,” Journal of Consumer Research, 41 (4), 1089-1107.
  Ralf van der Lans, Bram van den Bergh, and Evelien Dieleman Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit,” Marketing Science,33 (4), 551–566.
  Young Eun Huh, Joachim Vosgerau, and Carey K. Morewedge Social Defaults: Observed Choices Become Choice Defaults,” Journal of Consumer Research, 41 (3), 746-760.
  Xun (Irene) Huang, Ping Dong, and Anirban Mukhopadhyay Proud to Belong or Proudly Different? Lay Theories Determine Contrasting Effects of Incidental Pride on Uniqueness Seeking,” Journal of Consumer Research, 41 (3), 697-712.
  Jiang, Yuwei, Rashmi Adaval, Yael Steinhart and Robert S. Wyer “Imagining Yourself in the Scene: The Interactive Effects of Goal Driven Self-Imagery and Visual Perspectives on Consumer Behavior,” Journal of Consumer Research, 41 (August), 418-435.
  Rod Duclos and Alixandra Barasch Prosocial Behavior in Intergroup Relations: How Donor Self-Construal and Recipient Group-Membership Shape Charitableness”, Journal of Consumer Research, 41 (June), 93-108.
  Dengfeng Yan and A.V. Muthukrishnan Killing Hope with Good Intentions: The Effects of Consolation Prizes on Preference for Lottery Promotions,” Journal of Marketing Research, 51 (2), 198-204.
  Amy Dalton and Li Huang “Motivated Forgetting in Response to Social Identity Threat,” Journal of Consumer Research, 40 (6), 1017-1038.
  Hao Shen and Jaideep Sengupta “The Crossmodal Effect of Attention on Preferences: Facilitation vs. Impairment,” Journal of Consumer Research, 40 (5), 885-903.
2013 Elaine Chan and Jaideep Sengupta Observing Flattery: A Social Comparison Perspective,” Journal of Consumer Research, 40 (4) 740-758.
  Rod Duclos, Echo Wen Wan, and Yuwei Jiang Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking”, Journal of Consumer Research, 40 (1), 122-135.
  Yi Zhao, Sha Yang, Narayan,Vishal, and Ying Zhao “Modeling Consumer Learning from Online Product Reviews,” Marketing Science, 32 (1), 153-169.
  Dengfeng Yan and Jaideep Sengupta The Influence of Base Rate and Case Information on Health Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity,” Journal of Consumer Research, 39 (5), 931-946.
2012 Jiewen Hong and Yacheng Sun Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies,” Journal of Consumer Research, 39 (August), 293-306.
  Katherine White, Jennifer Argo, and Jaideep Sengupta “Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal,” Journal of Consumer Research, 39 (4), release
  Iris W. Hung and Anirban Mukhopadhyay “Lenses of the Heart: How Actors' and Observers' Perspectives Influence Emotional Experiences,” Journal of Consumer Research, 38 (6), 1103-1115.
  Chen Wang and Anirban Mukhopadhyay “The Dynamics of Goal Revision: A Cybernetic Multi-Period Test-Operate-Test-Adjust-Loop (TOTAL) Model of Self-Regulation,” Journal of Consumer Research, 38 (5), 815-833. press release
2011 Rashmi Adaval and Robert S. Wyer “Conscious and Nonconscious Comparisons with Price Anchors: Effects of Willingness to Pay for Related and Unrelated Products,” Journal of Marketing Research, 2011, Apr, 48, 355-365. press release
  Yi Zhao, Ying Zhao, and Kris Helsen Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics in the Wake of Product Harm Crisis,” Journal of Marketing Research, 2011, April, 255-267.