Events

This lecture will feature the esteemed speaker, Mr. Adrian Ts'o, Chief Strategy Officer, from DDB Group Hong Kong. During the lecture, you will have the opportunity to engage in an enriching discussion on interpreting market research findings, practical applications of research in the industry, designing relevant, actionable, and novel research, and generating truly insightful results on the fringes of market research.

Join us for a lively conversation with our alumna Ms Twinnie Yung, Communication & Digital Marketing Manager, APAC in Kenzo. Twinnie will share the marketing strategies of a luxury brand, Kenzo and also provide tips for building marketing career.

The Department of Marketing at the Hong Kong University of Science and Technology (HKUST) is hosting a summer camp for potential PhD applicants on August 24, 2023.  The objective is to offer students who have an interest in applying to our PhD program an opportunity to get to know our PhD program in depth and interact with our faculty and PhD students.

Join us for a lively conversation with Mr Adrian Tso, Head of Strategy of DDB Group of Hong Kong. Adrian will share with us from the marketer’s perspective on NFTs. What the FUD’ dives into the world of NFTs through the lens of marketing, dissects what traditional businesses can learn from it, and as students, how you can potentially apply it.