Latest Seminars

Bonding with AI: Investigating the Love Relationships between Human and AI Companions
MPhil Thesis Examination
Hang XU, Department of Marketing, HKUST

Date 30.06.2025
Time 10:00 - 11:00am
Venue Room 4047, 4/F, LSK Business Building

Two Essays on Visual Marketing Design and Consumer Attention
PhD Thesis Examination
Jingling YU, Department of Marketing, HKUST

Date 06.06.2025
Time 10:00 - 11:00am
Venue Room 1005, 1/F, LSK Business Building

Pre-Training Estimators for Structural Models: Application to Consumer Search
Prof. Zhenling Jiang, Assistant Professor of Marketing, Wharton School, University of Pennsylvania

Date 23.05.2025
Time 10:30 - 12:00pm
Venue Room G003, G/F, LSK Business Building

When Is Heterogeneity Actionable for Personalization?
Prof. Ron Berman, Associate Professor of Marketing, The Wharton School, University of Pennsylvania

Date 09.05.2025
Time 10:30 - 12:00pm
Venue Room 1005, 1/F, LSK Business Building

The Psychology of Media Censorship: Why Consumers Resist Content Removal
Prof. Tami Kim, Associate Professor of Marketing, Tuck School of Business, Dartmouth College

Date 02.05.2025
Time 10:30 - 12:00pm
Venue Room 1005, 1/F, LSK Business Building

Dimensions of Risk and Risk Management: Perceptions, Perils and Perspectives
Prof. Leonard Lee, Professor of Marketing, National University of Singapore

Date 25.04.2025
Time 10:30 - 12:00pm
Venue Room 1005, 1/F, LSK Business Building

Ambiguity in Digital Advertising
Prof. Shunyuan Zhang, Assistant Professor of Marketing, Harvard University

Date 15.04.2025
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

The Gift of Love: Gendered Gifting as a Romantic Signal
Prof. Yuwei Jiang, Professor and Associate Head of Marketing, The Hong Kong Polytechnic University

Date 21.03.2025
Time 10:30 - 12:00pm
Venue Room 1005, 1/F, LSK Business Building

More Done, More Drained: Being Further Along in a Mundane Experience Feels Worse
Prof. Claire Tsai, Professor, Joseph L. Rotman School of Management, University of Toronto

Date 07.02.2025
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Talking without Speaking: Paid Trolls on Social Media and Court Decision
Prof. Haitao (Tony) Cui, Professor in Marketing, Ecolab-Pierson M. Grieve Chair in International Marketing, University of Minnesota

Date 09.01.2025
Time 10:30 - 12:00am
Venue Room 6045, 6/F, LSK Business Building

The Downstream Consequences of Recycling
PhD Thesis Examination
Lulu SHI, Department of Marketing, HKUST

Date 05.08.2024
Time 11:00 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

How Preference Disclosure Varies in Joint Consumption
MPhil Thesis Examination
Junjie GUI, Department of Marketing, HKUST

Date 28.06.2024
Time 5:00 - 6:00pm
Venue Room 4047, 4/F, LSK Business Building

Venomous Words from Hidden Faces: How to Reduce Toxic User Generated Content by Limiting Anonymity
MPhil Thesis Examination
Xinyi SUN, Department of Marketing, HKUST

Date 24.06.2024
Time 9:30 - 10:30am
Venue Room 4047, 4/F, LSK Business Building

Your MMM Is Broken: Identification of Nonlinear and Dynamic Effects in Marketing Mix Models
Prof. Ryan Dew, Assistant Professor of Marketing, The Wharton School, University of Pennsylvania

Date 20.06.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Learning from Online Ratings
Prof. Xiang Hui, Assistant Professor of Marketing, Olin Business School, Washington University in St. Louis

Date 07.06.2024
Time 10:30 - 12:00pm
Venue Room G003, G/F, LSK Business Building