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Latest Seminars
Surcharge Waived by Salesperson: Empirical Evidence from Automobile Oil Changes
Mr Shengyu Zhu, Simon Business School, University of Rochester
Date
15.10.2021
Time
10:30 - 12:00pm
Venue
Online via Zoom
The Consumption of Serial Media Products and Optimal Release Strategy
Ms Clarice Zhao, University of Toronto
Date
08.10.2021
Time
10:30 - 12:00pm
Venue
Online via Zoom
How Does Zestimate Affect Housing Market Outcomes Across Socio-economic Segments?
Ms Runshan Fu, Carnegie Mellon University
Date
29.09.2021
Time
9:00 - 10:30am
Venue
Online via Zoom
Implications of Revenue Models and Technology for Content Moderation Strategies
Mr Yi Liu, Wharton School, University of Pennsylvania
Date
17.09.2021
Time
10:30 - 12:00pm
Venue
Online via Zoom
Growing Influence
Mr. Zheng Gong, University of Toronto
Date
10.09.2021
Time
10:30 - 12:00pm
Venue
Online via Zoom
An Essay on How Feeling Poor Heightens Consumers' Need to be Heard and Increases the Extremity of Attitude Expression on Financially Unrelated Issues
PhD Thesis Examination
Ms. Wooyun Yang, Department of Marketing, HKUST
Date
06.08.2021
Time
10:00 - 11:00am
Venue
Online via Zoom
An Essay on Intergenerational Word of Mouth and its Impact on Product Perception
PhD Thesis Examination
Mr. Suhas VIJAYAKUMAR, Department of Marketing, HKUST
Date
16.07.2021
Time
10:00 - 11:00am
Venue
Online via Zoom
All That Luxury is Not Luxurious: How Involving Artificial Intelligence Backfires in the Context of Luxury Goods
MPhil Thesis Examination
Ms. Xialing Chen, Department of Marketing, HKUST
Date
29.06.2021
Time
1:30 - 2:30pm
Venue
Online via Zoom
Using Deep Learning and Eye Tracking to Optimize Package Design for the Elderly
MPhil Thesis Examination
Ms. Jingling Yu, Department of Marketing, HKUST
Date
29.06.2021
Time
3:00 - 4:00pm
Venue
Online via Zoom
Two Essays on the Role of Information on Online Platforms
PhD Thesis Examination
Mr. Haosheng Fan
Date
15.06.2021
Time
3:00 - 4:00pm
Venue
Online via Zoom
Conversational Dynamics: Discovering When Employee Language Matters
Prof Yang Li, Associate Professor of Marketing, Cheung Kong Graduate School of Business
Date
11.06.2021
Time
10:00 - 11:30am
Venue
Online via Zoom
Do Driving Apps Promote Safe Driving? An Empirical Analysis Using Sensor Data
Prof Yitian (Sky) Liang, Associate Professor, Department of Marketing, School of Economics and Management, Tsinghua University
Date
21.05.2021
Time
10:00 - 11:30am
Venue
Online via Zoom
Incentivizing Mass Creativity: An Empirical Study of the Online Publishing Market
Prof. Mengze Shi, Rotman School of Management, University of Toronto
Date
15.05.2021
Time
10:00 - 11:30am
Venue
Online via Zoom
How Coupons Impact Children's Healthy Choices in a Developing Economy: An Immediate Boost, A Long-Term Deficit, and a Lesson on Message Design
Prof. Szu-chi Huang, Associate Professor of Marketing, Stanford University
Date
07.05.2021
Time
10:00 - 11:30am
Venue
Online via Zoom
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