Latest Seminars

The Downstream Consequences of Recycling
PhD Thesis Examination
Lulu SHI, Department of Marketing, HKUST

Date 05.08.2024
Time 11:00 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

How Preference Disclosure Varies in Joint Consumption
MPhil Thesis Examination
Junjie GUI, Department of Marketing, HKUST

Date 28.06.2024
Time 5:00 - 6:00pm
Venue Room 4047, 4/F, LSK Business Building

Venomous Words from Hidden Faces: How to Reduce Toxic User Generated Content by Limiting Anonymity
MPhil Thesis Examination
Xinyi SUN, Department of Marketing, HKUST

Date 24.06.2024
Time 9:30 - 10:30am
Venue Room 4047, 4/F, LSK Business Building

Your MMM Is Broken: Identification of Nonlinear and Dynamic Effects in Marketing Mix Models
Prof. Ryan Dew, Assistant Professor of Marketing, The Wharton School, University of Pennsylvania

Date 20.06.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Learning from Online Ratings
Prof. Xiang Hui, Assistant Professor of Marketing, Olin Business School, Washington University in St. Louis

Date 07.06.2024
Time 10:30 - 12:00pm
Venue Room G003, G/F, LSK Business Building

Does Human-algorithm Feedback Loop Lead To Error Propagation? Evidence from Zillow’s Zestimate
Prof. Meng Liu, Assistant Professor of Marketing, Olin Business School, Washington University in St. Louis

Date 03.06.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Understanding Consumer Preference Evolution
PhD Thesis Examination
Xuewen WANG, Department of Marketing, HKUST

Date 30.05.2024
Time 8:30 - 9:30am
Venue Room 4047, 4/F, LSK Business Building

Aspirational Goal Communications on Sales Agents’ Behavior: Insights from a Field Experiment
Prof. Doug Chung, Associate Professor, McCombs School of Business, The University of Texas at Austin

Date 29.05.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Writing is an Art: How Do Narratives Influence Novice Sellers on P2P Secondhand Platforms
Prof. Qiaowei Shen, Professor of Marketing, Peking University

Date 17.05.2024
Time 10:00 - 11:30am
Venue Room 4047, 4/F, LSK Business Building

Retail Buyer and Manufacturer Influence
Prof. Upender Subramanian, Professor of Marketing, The University of Texas at Dallas

Date 13.05.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

The Happiness of Withholding Happiness
Prof. Bowen Ruan, Assistant Professor of Maketing, Tippie College of Business, University of Iowa

Date 10.05.2024
Time 10:00 - 11:30am
Venue Room 4047, 4/F, LSK Business Building

An Affine-Subspace Shrinkage Approach to Choice-Based Conjoint Estimation
Prof. Yupeng Chen, Assistant Professor of Marketing, Nanyang Business School, Nanyang Technological University

Date 09.05.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Two Essays on Platform Design
PhD Thesis Examination
Da HE, Department of Marketing, HKUST

Date 30.04.2024
Time 2:00 - 3:00pm
Venue Room 4047, 4/F, LSK Business Building

Decision-Induced Preference Modulation: An Inference Account and the Differential Impact of Choose versus Reject Framing
Prof. Adelle X. Yang, Assistant Professor of Marketing, Business School, National University of Singapore

Date 26.04.2024
Time 10:30 - 12:00pm
Venue LSK G003

The Effects of Delay in Bargaining: Evidence from eBay
Prof. Jessica Fong, Sanford R. Robertson Assistant Professor of Marketing, Ross School of Business, University of Michigan

Date 23.04.2024
Time 10:30 - 12:00pm
Venue Room 5047, 5/F, LSK Business Building