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Latest Seminars
Strategic Competition in Two Currencies: Dollars and Points
Prof. Nanda Kumar, Professor of Marketing, The University of Texas at Dallas
Date
21.09.2026
Time
10:30 - 12:00pm
Venue
Room 3005, 3/F, LSK Business Building
Next Frontiers of AI for Marketing Decision Making: Multimodality and Causality Meet with LLMs and Agentic AI
Prof. Xueming Luo, Charles Gilliland Distinguished Chair Professor of Marketing, Temple University
Date
01.09.2026
Time
10:30 - 12:00pm
Venue
Room 4047, 4/F, LSK Business Building
MPhil Thesis Examination
The Downside of Participatory CSR: How Crowdfunded Charity Initiatives Shape Brand Evaluations
Fanqi YANG, Department of Marketing, HKUST
Date
09.07.2026
Time
10:30 - 11:30pm
Venue
Room 4047, 4/F, LSK Business Building
MPhil Thesis Examination
Moments Meant to Be Remembered: How Memory Efficacy Influence Consumption Enjoyment
Bingyan GUO, Department of Marketing, HKUST
Date
08.07.2026
Time
2:00 - 3:00pm
Venue
Room 4047, 4/F, LSK Business Building
MPhil Thesis Examination
Optimizing Incentives for Forward-Looking Agents: An Application to Loyalty Program Design
Tao LI, Department of Marketing, HKUST
Date
26.06.2026
Time
10:30 - 11:30pm
Venue
Room 4047, 4/F, LSK Business Building
PhD Thesis Examination
Sample Selection Bias in Marketing: An Empirical Study of Social Media Lotteries and A Copula Correction Method with R Software
Xindie HUANG, Department of Marketing, HKUST
Date
17.06.2026
Time
3:00 - 4:00pm
Venue
Room 4047, 4/F, LSK Business Building
PhD Thesis Examination
Two Essays on Marketplace Responses to Age
Lu Fang, Department of Marketing, HKUST
Date
28.05.2026
Time
4:00 - 5:00 pm
Venue
Room 4047, 4/F, LSK Business Building
PhD Thesis Examination
Consumer-Centered Drivers of Sustainable Consumption: The Role of Compassion and Contamination Prevention Lay Beliefs
Alessandro BUFFOLI, Department of Marketing, HKUST
Date
21.05.2026
Time
4:00 - 5:00 pm
Venue
Room 4047, 4/F, LSK Business Building
How Do People Update Beliefs? Evidence From the Laboratory
Prof. Andrew Ching, Professor of Marketing, Carey Business School, Johns Hopkins University
Date
19.05.2026
Time
10:30 - 12:00pm
Venue
Room 4047, 4/F, LSK Business Building
Hidden in Plain Sight: Consumer Response to Pseudo-Secrets in Marketing
Prof. Dafna Goor, Assistant Professor of Marketing, London Business School
Date
15.05.2026
Time
10:30 - 12:00pm
Venue
Room 1003, 1/F, LSK Business Building
PhD Thesis Examination
Network and Multi-Channel Information Effects on Sales: Insight from Digital Platforms and Offline Markets
Yue Wang, Department of Marketing, HKUST
Date
14.05.2026
Time
2:30 - 3:30pm
Venue
Room 4047, 4/F, LSK Business Building
Working Through It: Timing and Margins of Reference-Dependent Labor Supply
Prof. Yesim Orhun, Professor of Marketing, Stephen M. Ross School of Business, University of Michigan
Date
24.04.2026
Time
10:30 - 12:00pm
Venue
Room 4047, 4/F, LSK Business Building
The Winner’s Curse in Data-Driven Decision Making: Evidence and Solutions
Prof. Raphael Thomadsen, Olin Business School, Washington University in St. Louis
Date
21.04.2026
Time
11:00 - 12:30pm
Venue
Room 4047, 4/F, LSK Business Building
The Impact of Short-Term Rental Regulations on Urban Spending: Evidence from Transactional Data
Prof. Davide Proserpio, Associate Professor of Marketing, Marshall School of Business, University of Southern California
Date
17.04.2026
Time
10:30 - 12:00pm
Venue
Room 4047, 4/F, LSK Business Building
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