Latest Seminars

PhD Thesis Examination
Sample Selection Bias in Marketing: An Empirical Study of Social Media Lotteries and A Copula Correction Method with R Software
Xindie HUANG, Department of Marketing, HKUST

Date 17.06.2026
Time 3:00 - 4:00pm
Venue Room 4047, 4/F, LSK Business Building

PhD Thesis Examination
Two Essays on Marketplace Responses to Age
Lu Fang, Department of Marketing, HKUST

Date 28.05.2026
Time 4:00 - 5:00 pm
Venue Room 4047, 4/F, LSK Business Building

PhD Thesis Examination
Consumer-Centered Drivers of Sustainable Consumption: The Role of Compassion and Contamination Prevention Lay Beliefs
Alessandro BUFFOLI, Department of Marketing, HKUST

Date 21.05.2026
Time 4:00 - 5:00 pm
Venue Room 4047, 4/F, LSK Business Building

How Do People Update Beliefs? Evidence From the Laboratory
Prof. Andrew Ching, Professor of Marketing, Carey Business School, Johns Hopkins University

Date 19.05.2026
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Hidden in Plain Sight: Consumer Response to Pseudo-Secrets in Marketing
Prof. Dafna Goor, Assistant Professor of Marketing, London Business School

Date 15.05.2026
Time 10:30 - 12:00pm
Venue Room 1003, 1/F, LSK Business Building

PhD Thesis Examination
Network and Multi-Channel Information Effects on Sales: Insight from Digital Platforms and Offline Markets
Yue Wang, Department of Marketing, HKUST

Date 14.05.2026
Time 2:30 - 3:30pm
Venue Room 4047, 4/F, LSK Business Building

Working Through It: Timing and Margins of Reference-Dependent Labor Supply
Prof. Yesim Orhun, Professor of Marketing, Stephen M. Ross School of Business, University of Michigan

Date 24.04.2026
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

The Winner’s Curse in Data-Driven Decision Making: Evidence and Solutions
Prof. Raphael Thomadsen, Olin Business School, Washington University in St. Louis

Date 21.04.2026
Time 11:00 - 12:30pm
Venue Room 4047, 4/F, LSK Business Building

The Impact of Short-Term Rental Regulations on Urban Spending: Evidence from Transactional Data
Prof. Davide Proserpio, Associate Professor of Marketing, Marshall School of Business, University of Southern California

Date 17.04.2026
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Social Media Advertising Loads as Prices
Prof. Andrey Simonov, Gary Winnick and Martin Granoff Associate Professor of Business, Columbia Business School, Columbia University

Date 16.03.2026
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Hedonic Donations for Me but Not for Thee: Donors and Recipients Have Mismatched Preferences for Hedonic Versus Utilitarian Products
Prof. John Costello, John W. Berry Sr. Associate Professor of Marketing, Mendoza College of Business, University of Notre Dame

Date 13.03.2026
Time 10:30 - 12:00pm
Venue Room 3005, 3/F, LSK Business Building

Comparing Apples and Oranges: Violations of Measurement Invariance in Experimental Studies
Prof. Dan Schley, Associate Professor of Marketing Management, Rotterdam School of Management, Erasmus University

Date 06.03.2026
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Color Analytics for Data-Driven Brand Communications
Prof. Daria Dzyabura, Professor of Marketing, New Economic School & Skolkovo School of Management

Date 27.02.2026
Time 10:30 - 12:00pm
Venue Room 6045, 6/F, LSK Business Building

From Disposable to Circular: Strategies for Companies to Enhance Customer Participation in a Circular Economy
Prof. Karen Page Winterich, Gerald I. Susman Professor in Sustainability and Professor of Marketing, Smeal College of Business, The Pennsylvania State University

Date 25.02.2026
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Consumers’ Self-Deceptive Response to the Debunking of Misleading Product Claims
Prof. Vincent Mak, Professor of Marketing and Decision Sciences, Cambridge Judge Business School

Date 28.08.2025
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building