More about HKUST
Latest Seminars
Color Analytics for Data-Driven Brand Communications
Prof. Daria Dzyabura, Professor of Marketing, New Economic School & Skolkovo School of Management
Date
27.02.2026
Time
10:30 - 12:00pm
Venue
Room 6045, 6/F, LSK Business Building
From Disposable to Circular: Strategies for Companies to Enhance Customer Participation in a Circular Economy
Prof. Karen Page Winterich, Gerald I. Susman Professor in Sustainability and Professor of Marketing, Smeal College of Business, The Pennsylvania State University
Date
25.02.2026
Time
10:30 - 12:00pm
Venue
Room 4047, 4/F, LSK Business Building
Consumers’ Self-Deceptive Response to the Debunking of Misleading Product Claims
Prof. Vincent Mak, Professor of Marketing and Decision Sciences, Cambridge Judge Business School
Date
28.08.2025
Time
10:30 - 12:00pm
Venue
Room 4047, 4/F, LSK Business Building
Bonding with AI: Investigating the Love Relationships between Human and AI Companions
MPhil Thesis Examination
Hang XU, Department of Marketing, HKUST
Date
30.06.2025
Time
10:00 - 11:00am
Venue
Room 4047, 4/F, LSK Business Building
Two Essays on Visual Marketing Design and Consumer Attention
PhD Thesis Examination
Jingling YU, Department of Marketing, HKUST
Date
06.06.2025
Time
10:00 - 11:00am
Venue
Room 1005, 1/F, LSK Business Building
Pre-Training Estimators for Structural Models: Application to Consumer Search
Prof. Zhenling Jiang, Assistant Professor of Marketing, Wharton School, University of Pennsylvania
Date
23.05.2025
Time
10:30 - 12:00pm
Venue
Room G003, G/F, LSK Business Building
When Is Heterogeneity Actionable for Personalization?
Prof. Ron Berman, Associate Professor of Marketing, The Wharton School, University of Pennsylvania
Date
09.05.2025
Time
10:30 - 12:00pm
Venue
Room 1005, 1/F, LSK Business Building
The Psychology of Media Censorship: Why Consumers Resist Content Removal
Prof. Tami Kim, Associate Professor of Marketing, Tuck School of Business, Dartmouth College
Date
02.05.2025
Time
10:30 - 12:00pm
Venue
Room 1005, 1/F, LSK Business Building
Dimensions of Risk and Risk Management: Perceptions, Perils and Perspectives
Prof. Leonard Lee, Professor of Marketing, National University of Singapore
Date
25.04.2025
Time
10:30 - 12:00pm
Venue
Room 1005, 1/F, LSK Business Building
Ambiguity in Digital Advertising
Prof. Shunyuan Zhang, Assistant Professor of Marketing, Harvard University
Date
15.04.2025
Time
10:30 - 12:00pm
Venue
Room 4047, 4/F, LSK Business Building
The Gift of Love: Gendered Gifting as a Romantic Signal
Prof. Yuwei Jiang, Professor and Associate Head of Marketing, The Hong Kong Polytechnic University
Date
21.03.2025
Time
10:30 - 12:00pm
Venue
Room 1005, 1/F, LSK Business Building
More Done, More Drained: Being Further Along in a Mundane Experience Feels Worse
Prof. Claire Tsai, Professor, Joseph L. Rotman School of Management, University of Toronto
Date
07.02.2025
Time
10:30 - 12:00pm
Venue
Room 4047, 4/F, LSK Business Building
Talking without Speaking: Paid Trolls on Social Media and Court Decision
Prof. Haitao (Tony) Cui, Professor in Marketing, Ecolab-Pierson M. Grieve Chair in International Marketing, University of Minnesota
Date
09.01.2025
Time
10:30 - 12:00am
Venue
Room 6045, 6/F, LSK Business Building
The Downstream Consequences of Recycling
PhD Thesis Examination
Lulu SHI, Department of Marketing, HKUST
Date
05.08.2024
Time
11:00 - 12:00pm
Venue
Room 4047, 4/F, LSK Business Building
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