Latest Seminars

The Gift of Love: Gendered Gifting as a Romantic Signal
Prof. Yuwei Jiang, Professor and Associate Head of Marketing, The Hong Kong Polytechnic University

Date 21.03.2025
Time 10:30 - 12:00pm
Venue Room 1005, 1/F, LSK Business Building

More Done, More Drained: Being Further Along in a Mundane Experience Feels Worse
Prof. Claire Tsai, Professor, Joseph L. Rotman School of Management, University of Toronto

Date 07.02.2025
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Talking without Speaking: Paid Trolls on Social Media and Court Decision
Prof. Haitao (Tony) Cui, Professor in Marketing, Ecolab-Pierson M. Grieve Chair in International Marketing, University of Minnesota

Date 09.01.2025
Time 10:30 - 12:00am
Venue Room 6045, 6/F, LSK Business Building

The Downstream Consequences of Recycling
PhD Thesis Examination
Lulu SHI, Department of Marketing, HKUST

Date 05.08.2024
Time 11:00 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

How Preference Disclosure Varies in Joint Consumption
MPhil Thesis Examination
Junjie GUI, Department of Marketing, HKUST

Date 28.06.2024
Time 5:00 - 6:00pm
Venue Room 4047, 4/F, LSK Business Building

Venomous Words from Hidden Faces: How to Reduce Toxic User Generated Content by Limiting Anonymity
MPhil Thesis Examination
Xinyi SUN, Department of Marketing, HKUST

Date 24.06.2024
Time 9:30 - 10:30am
Venue Room 4047, 4/F, LSK Business Building

Your MMM Is Broken: Identification of Nonlinear and Dynamic Effects in Marketing Mix Models
Prof. Ryan Dew, Assistant Professor of Marketing, The Wharton School, University of Pennsylvania

Date 20.06.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Learning from Online Ratings
Prof. Xiang Hui, Assistant Professor of Marketing, Olin Business School, Washington University in St. Louis

Date 07.06.2024
Time 10:30 - 12:00pm
Venue Room G003, G/F, LSK Business Building

Does Human-algorithm Feedback Loop Lead To Error Propagation? Evidence from Zillow’s Zestimate
Prof. Meng Liu, Assistant Professor of Marketing, Olin Business School, Washington University in St. Louis

Date 03.06.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Understanding Consumer Preference Evolution
PhD Thesis Examination
Xuewen WANG, Department of Marketing, HKUST

Date 30.05.2024
Time 8:30 - 9:30am
Venue Room 4047, 4/F, LSK Business Building

Aspirational Goal Communications on Sales Agents’ Behavior: Insights from a Field Experiment
Prof. Doug Chung, Associate Professor, McCombs School of Business, The University of Texas at Austin

Date 29.05.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Writing is an Art: How Do Narratives Influence Novice Sellers on P2P Secondhand Platforms
Prof. Qiaowei Shen, Professor of Marketing, Peking University

Date 17.05.2024
Time 10:00 - 11:30am
Venue Room 4047, 4/F, LSK Business Building

Retail Buyer and Manufacturer Influence
Prof. Upender Subramanian, Professor of Marketing, The University of Texas at Dallas

Date 13.05.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

The Happiness of Withholding Happiness
Prof. Bowen Ruan, Assistant Professor of Maketing, Tippie College of Business, University of Iowa

Date 10.05.2024
Time 10:00 - 11:30am
Venue Room 4047, 4/F, LSK Business Building

An Affine-Subspace Shrinkage Approach to Choice-Based Conjoint Estimation
Prof. Yupeng Chen, Assistant Professor of Marketing, Nanyang Business School, Nanyang Technological University

Date 09.05.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building