Latest Seminars

Understanding Consumer Preference Evolution
PhD Thesis Examination
Xuewen WANG, Department of Marketing, HKUST

Date 30.05.2024
Time 8:30 - 9:30am
Venue Room 4047, 4/F, LSK Business Building

Writing is an Art: How Do Narratives Influence Novice Sellers on P2P Secondhand Platforms
Prof. Qiaowei Shen, Professor of Marketing, Peking University

Date 17.05.2024
Time 10:00 - 11:30am
Venue Room 4047, 4/F, LSK Business Building

Retail Buyer and Manufacturer Influence
Prof. Upender Subramanian, Professor of Marketing, The University of Texas at Dallas

Date 13.05.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

The Happiness of Withholding Happiness
Prof. Bowen Ruan, Assistant Professor of Maketing, Tippie College of Business, University of Iowa

Date 10.05.2024
Time 10:00 - 11:30am
Venue Room 4047, 4/F, LSK Business Building

An Affine-Subspace Shrinkage Approach to Choice-Based Conjoint Estimation
Prof. Yupeng Chen, Assistant Professor of Marketing, Nanyang Business School, Nanyang Technological University

Date 09.05.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Two Essays on Platform Design
PhD Thesis Examination
Da HE, Department of Marketing, HKUST

Date 30.04.2024
Time 2:00 - 3:00pm
Venue Room 4047, 4/F, LSK Business Building

Decision-Induced Preference Modulation: An Inference Account and the Differential Impact of Choose versus Reject Framing
Prof. Adelle X. Yang, Assistant Professor of Marketing, Business School, National University of Singapore

Date 26.04.2024
Time 10:30 - 12:00pm
Venue LSK G003

The Effects of Delay in Bargaining: Evidence from eBay
Prof. Jessica Fong, Sanford R. Robertson Assistant Professor of Marketing, Ross School of Business, University of Michigan

Date 23.04.2024
Time 10:30 - 12:00pm
Venue Room 5047, 5/F, LSK Business Building

Competitive Model Selection in Algorithmic Targeting
Prof. Ganesh Iyer, Edgar F. Kaiser Professor of Business Administration, Haas School of Business, University of California at Berkeley

Date 16.04.2024
Time 10:30 - 12:00pm
Venue Room G003, G/F, LSK Business Building

Avoiding Activism: Consumers’ Reactions to Companies Not Taking a Stance on Sociopolitical Issues
Prof. Amna Kirmani, Professor of Marketing, Robert H. Smith School of Business, University of Maryland

Date 22.03.2024
Time 10:00 - 11:30am
Venue Room 4047, 4/F, LSK Business Building

Measuring the Synergy Across Customer Touchpoints using Transformers
Prof. P.K. Kannan, Professor of Marketing, Robert H. Smith School of Business, University of Maryland

Date 21.03.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Consumer Search and Product Line Length: The Role of the Consumer Distribution
Prof. Dmitri Kuksov, Ashbel Smith Professor and Professor of Marketing, Naveen Jindal School of Management, The University of Texas at Dallas

Date 18.03.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Obesity, Responsiveness to Food Marketing, and Taste Perception Before and After Bariatric Surgery
Prof. Yann Cornil, Associate Professor of Marketing and d Behavioural Science, Sauder School of Business, University of British Columbia

Date 15.03.2024
Time 10:00 - 11:30am
Venue Room 4047, 4/F, LSK Business Building

Consumer Within-Category Satiation and Cross-Category Preference Interdependence in Multi-Product Display Advertising
Prof. Sha Yang, Marshall School of Business, University of Southern California

Date 01.03.2024
Time 10:30 - 12:00pm
Venue Room 2003, 2/F, LSK Business Building

Unlocking the Stories Behind Our Faces: A Journey Through Facial Expressions and Beyond
Prof. Jacob Goldenberg, School of Arison School of Business, Reichman University

Date 26.02.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building