Latest Seminars

The Replaced Self: Personalized Recommendations Can Undermine Preference Clarity
Mr. Byung LEE, Columbia University

Date 23.09.2022
Time 10:30 - 12:00pm
Venue Online via Zoom

Mega or Micro? Influencer Selection Using Follower Elasticity
Ms. Zijun TIAN, University of Pennsylvania

Date 16.09.2022
Time 10:30 - 12:00pm
Venue Online via Zoom

Recommending for a Three-Sided Food Delivery Marketplace: A Multi-Objective Hierarchical Approach
Dr. Yuyan WANG, Princeton University

Date 09.09.2022
Time 10:30 - 12:00pm
Venue Online via Zoom

The Heart Has No Wrinkles: Appraising Intrinsic Motivation by Age and Attractiveness
MPhil Thesis Examination
Fang LU, Department of Marketing, HKUST

Date 29.06.2022
Time 10:00 - 11:00am
Venue Online via Zoom

Media Consumption and Consumer Belief: Understanding Consumer Choice Dynamics in the Pharmaceutical Market
MPhil Thesis Examination
Yue WANG, Department of Marketing, HKUST

Date 29.06.2022
Time 12:00 - 1:00pm
Venue Online via Zoom

Two Essays on Managing the Retail Marketing Mix
PhD Thesis Examination
Huidi LU, Department of Marketing, HKUST

Date 22.06.2022
Time 1:00 - 2:00pm
Venue Online via Zoom

Information Asymmetry in the Crowdfunding Markets - Entrepreneurial Disincentives, Home Bias and Cheap Talk
Prof Jian Ni, Associate Professor, Carey Business School, Johns Hopkins University

Date 20.05.2022
Time 10:30 - 12:00pm
Venue Online via Zoom

Identifying and Mitigating the Unintended Consequences of Raising Awareness of Algorithmic Bias
Prof Yang Yang, Assistant Professor of Marketing, University of Florida

Date 06.05.2022
Time 10:00 - 11:30am
Venue Online via Zoom

Monetizing User-generated Content: Design and Incentive
PhD Thesis Examination
Ziwei CONG, Department of Marketing, HKUST

Date 28.04.2022
Time 10:30 - 11:30am
Venue Online via Zoom

Untouchable Lockbox or Rainy-Day Fund? The Effect of Generosity of Employers’ Retirement Plan Contributions on Leakage from Cashing Out at Job Separation
Prof Yanwen Wang, Associate Professor of Marketing, Sauder School of Business, University of British Columbia

Date 22.04.2022
Time 10:30 - 12:00pm
Venue Online via Zoom

A Smart Ad Display System
Prof Li Xiao, Associate Professor of Marketing, School of Management, Fudan University

Date 25.03.2022
Time 10:00 - 11:30am
Venue Online via Zoom

Video Advertising by Twitch Influencers
Prof Yufeng Huang, Assistant Professor of Marketing, Simon Business School, University of Rochester

Date 18.03.2022
Time 10:00 - 11:30am
Venue Online via Zoom

How Political Ideology Shapes Preferences for Observably Inferior Products
Prof Nailya Ordabayeva, Associate Professor of Marketing, Hillenbrand Family Faculty Fellow, Carroll School of Management, Boston College

Date 11.03.2022
Time 10:00 - 11:30am
Venue Online via Zoom

Leveraging Marketing Research to Promote Consumer and Societal Well Being Can Be Good for Business
Prof Maura Scott, Persis E. Rockwood Professor of Marketing, College of Business, Florida State University

Date 04.03.2022
Time 9:00 - 10:30am
Venue Online via Zoom

Detecting Routines in Ride-sharing: Implications for Customer Management
Prof. Ryan DEW, Wharton School, University of Pennsylvania

Date 11.02.2022
Time 10:00 - 11:30am
Venue Online via Zoom