HKUST Business School

About Department
About Department

The mission of the department is to create an academic center of excellence focusing on the creation and dissemination of knowledge in the crucial field of marketing.
Faculty & Staff
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Faculty & Staff

Our distinguished faculty members consistently earn worldwide recognition for their research accomplishments.
Research
Research

The Department conducts rigorous research that pushes the frontier of global business knowledge and contribute to the economic and social development of Hong Kong and its region.
Seminars & Events
Seminars & Events

We proactively promote knowledge transfer by organizing a variety of seminars, workshops and events.
Programs & Courses
Programs & Courses

We offer programs at both the undergraduate and postgraduate levels, which are well-received by students.

Latest Seminars

Hedonic Donations for Me but Not for Thee: Donors and Recipients Have Mismatched Preferences for Hedonic Versus Utilitarian Products

Click here for more information on the speaker.

Speaker :

Prof. John Costello, John W. Berry Sr. Associate Professor of Marketing, Mendoza College of Business, University of Notre Dame

Venue :

Room 3005, 3/F, LSK Business Building

Date :

13.03.2026

Time :

10:30 - 12:00pm

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Copyright © The Hong Kong University of Science and Technology. All rights reserved.