Latest Seminars

Avoiding Activism: Consumers’ Reactions to Companies Not Taking a Stance on Sociopolitical Issues
Prof. Amna Kirmani, Professor of Marketing, Robert H. Smith School of Business, University of Maryland

Date 22.03.2024
Time 10:00 - 11:30am
Venue Room 4047, 4/F, LSK Business Building

Measuring the Synergy Across Customer Touchpoints using Transformers
Prof. P.K. Kannan, Professor of Marketing, Robert H. Smith School of Business, University of Maryland

Date 21.03.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Consumer Search and Product Line Length: The Role of the Consumer Distribution
Prof. Dmitri Kuksov, Ashbel Smith Professor and Professor of Marketing, Naveen Jindal School of Management, The University of Texas at Dallas

Date 18.03.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Obesity, Responsiveness to Food Marketing, and Taste Perception Before and After Bariatric Surgery
Prof. Yann Cornil, Associate Professor of Marketing and d Behavioural Science, Sauder School of Business, University of British Columbia

Date 15.03.2024
Time 10:00 - 11:30am
Venue Room 4047, 4/F, LSK Business Building

Consumer Within-Category Satiation and Cross-Category Preference Interdependence in Multi-Product Display Advertising
Prof. Sha Yang, Marshall School of Business, University of Southern California

Date 01.03.2024
Time 10:30 - 12:00pm
Venue Room 2003, 2/F, LSK Business Building

Unlocking the Stories Behind Our Faces: A Journey Through Facial Expressions and Beyond
Prof. Jacob Goldenberg, School of Arison School of Business, Reichman University

Date 26.02.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Implicit Product Claims: The Role of Motivated Beliefs
Prof. Anthony Dukes, Robert E. Brooker Chair in Marketing, Professor of Marketing, Co-Director Initiative on Digital Competition, Marshall School of Business, University of Southern California

Date 26.01.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Separating the Artist from the Art: Social Media Boycotts, Platform Sanctions, and Music Consumption
Prof. Jura Liaukonyte, Dake Family Associate Professor, SC Johnson College of Business, Charles H. Dyson School of Applied Economics and Management, Cornell University

Date 03.11.2023
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Identity-based Motivation and Making Sense of Difficulty
Prof. Daphna Oyserman, Dean’s Professor, Department of Psychology, University of Southern California

Date 20.10.2023
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Global Product Strategies and Cultural Engagement in the Context of Culture-Commerce Interactions
Prof. Yuxin Chen, Dean of Business, Director of NYU Shanghai CBER, Distinguished Global Professor of Business, NYU Shanghai

Date 13.10.2023
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Goods or Money: How Contribution Amount Influences Consumers’ Donation Format
MPhil Thesis Examination
Yunbo ZHANG, Department of Marketing, HKUST

Date 29.06.2023
Time 11:00 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

How Should a Platform Promote Sustainable Products? Push versus Pull
MPhil Thesis Examination
Chen CAO, Department of Marketing, HKUST

Date 29.06.2023
Time 9:30 - 10:30am
Venue Room 4047, 4/F, LSK Business Building

An Aversion to Intervention: How the Protestant Work Ethic Influences Preferences for Natural Healthcare
Prof. Yimin Cheng, Senior Lecturer, Department of Marketing, Monash University

Date 25.05.2023
Time 10:30 - 12:00pm
Venue Room 1003, 1/F, LSK Business Building

TMI: Exploring How and Why Intimate Self-Disclosure Affects the Persuasiveness of Consumer Online Word of Mouth
Prof. Zoey Chen, Associate Professor of Marketing, Miami Herbert Business School, University of Miami

To make reviews more helpful, marketers and online review platforms often encourage consumers to write highly personalized reviews. As a result, reviewers frequently disclose intimate personal information; however, little is yet known about how intimate self-disclosure affects review persuasiveness. Using both laboratory studies and a secondary data set (examining 34,141 Amazon reviews), we show that, counter to expectations, reviewer intimate self-disclosure hurts review persuasion. Unlike sharing intimate information with familiar others (e.g., friends, colleagues, family), online reviews largely occur between strangers. In this context, sharing intimate information is seen as socially inappropriate, which lowers a reviewer’s likeability and reduces their persuasiveness. In other words, results suggest that marketers’ attempts to increase review helpfulness by encouraging personalization may have the unintended consequence of reducing review helpfulness in many circumstances. We address alternative explanations for this effect (e.g., information relevance) while also identifying theoretically motivated variables (e.g., reviewer likeability) and managerially actionable ways to mitigate this negative effect (e.g., by altering how intimate information is displayed).

Date 19.05.2023
Time 9:00 - 10:30am
Venue Online via Zoom

Exposure Neglect and the Riskiness of Strong Ties
Prof. Jayson S. Jia, Associate Professor of Marketing, HKU Business School, The University of Hong Kong

 

Date 12.05.2023
Time 10:30 - 12:00pm
Venue Room G003, G/F, LSK Business Building