Latest Seminars

Decision-Induced Preference Modulation: An Inference Account and the Differential Impact of Choose versus Reject Framing
Prof. Adelle X. Yang, Assistant Professor of Marketing, Business School, National University of Singapore

Date 26.04.2024
Time 10:30 - 12:00pm
Venue LSK G003

The Effects of Delay in Bargaining: Evidence from eBay
Prof. Jessica Fong, Sanford R. Robertson Assistant Professor of Marketing, Ross School of Business, University of Michigan

Date 23.04.2024
Time 10:30 - 12:00pm
Venue Room 5047, 5/F, LSK Business Building

Competitive Model Selection in Algorithmic Targeting
Prof. Ganesh Iyer, Edgar F. Kaiser Professor of Business Administration, Haas School of Business, University of California at Berkeley

Date 16.04.2024
Time 10:30 - 12:00pm
Venue Room G003, G/F, LSK Business Building

Avoiding Activism: Consumers’ Reactions to Companies Not Taking a Stance on Sociopolitical Issues
Prof. Amna Kirmani, Professor of Marketing, Robert H. Smith School of Business, University of Maryland

Date 22.03.2024
Time 10:00 - 11:30am
Venue Room 4047, 4/F, LSK Business Building

Measuring the Synergy Across Customer Touchpoints using Transformers
Prof. P.K. Kannan, Professor of Marketing, Robert H. Smith School of Business, University of Maryland

Date 21.03.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Consumer Search and Product Line Length: The Role of the Consumer Distribution
Prof. Dmitri Kuksov, Ashbel Smith Professor and Professor of Marketing, Naveen Jindal School of Management, The University of Texas at Dallas

Date 18.03.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Obesity, Responsiveness to Food Marketing, and Taste Perception Before and After Bariatric Surgery
Prof. Yann Cornil, Associate Professor of Marketing and d Behavioural Science, Sauder School of Business, University of British Columbia

Date 15.03.2024
Time 10:00 - 11:30am
Venue Room 4047, 4/F, LSK Business Building

Consumer Within-Category Satiation and Cross-Category Preference Interdependence in Multi-Product Display Advertising
Prof. Sha Yang, Marshall School of Business, University of Southern California

Date 01.03.2024
Time 10:30 - 12:00pm
Venue Room 2003, 2/F, LSK Business Building

Unlocking the Stories Behind Our Faces: A Journey Through Facial Expressions and Beyond
Prof. Jacob Goldenberg, School of Arison School of Business, Reichman University

Date 26.02.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Implicit Product Claims: The Role of Motivated Beliefs
Prof. Anthony Dukes, Robert E. Brooker Chair in Marketing, Professor of Marketing, Co-Director Initiative on Digital Competition, Marshall School of Business, University of Southern California

Date 26.01.2024
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Separating the Artist from the Art: Social Media Boycotts, Platform Sanctions, and Music Consumption
Prof. Jura Liaukonyte, Dake Family Associate Professor, SC Johnson College of Business, Charles H. Dyson School of Applied Economics and Management, Cornell University

Date 03.11.2023
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Identity-based Motivation and Making Sense of Difficulty
Prof. Daphna Oyserman, Dean’s Professor, Department of Psychology, University of Southern California

Date 20.10.2023
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Global Product Strategies and Cultural Engagement in the Context of Culture-Commerce Interactions
Prof. Yuxin Chen, Dean of Business, Director of NYU Shanghai CBER, Distinguished Global Professor of Business, NYU Shanghai

Date 13.10.2023
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Goods or Money: How Contribution Amount Influences Consumers’ Donation Format
MPhil Thesis Examination
Yunbo ZHANG, Department of Marketing, HKUST

Date 29.06.2023
Time 11:00 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

How Should a Platform Promote Sustainable Products? Push versus Pull
MPhil Thesis Examination
Chen CAO, Department of Marketing, HKUST

Date 29.06.2023
Time 9:30 - 10:30am
Venue Room 4047, 4/F, LSK Business Building