More about HKUST
Latest Seminars
The Happiness of Withholding Happiness
Prof. Bowen Ruan, Assistant Professor of Maketing, Tippie College of Business, University of Iowa
Date
10.05.2024
Time
10:00 - 11:30am
Venue
Room 4047, 4/F, LSK Business Building
An Affine-Subspace Shrinkage Approach to Choice-Based Conjoint Estimation
Prof. Yupeng Chen, Assistant Professor of Marketing, Nanyang Business School, Nanyang Technological University
Date
09.05.2024
Time
10:30 - 12:00pm
Venue
Room 4047, 4/F, LSK Business Building
Two Essays on Platform Design
PhD Thesis Examination
Da HE, Department of Marketing, HKUST
Date
30.04.2024
Time
2:00 - 3:00pm
Venue
Room 4047, 4/F, LSK Business Building
Decision-Induced Preference Modulation: An Inference Account and the Differential Impact of Choose versus Reject Framing
Prof. Adelle X. Yang, Assistant Professor of Marketing, Business School, National University of Singapore
Date
26.04.2024
Time
10:30 - 12:00pm
Venue
LSK G003
The Effects of Delay in Bargaining: Evidence from eBay
Prof. Jessica Fong, Sanford R. Robertson Assistant Professor of Marketing, Ross School of Business, University of Michigan
Date
23.04.2024
Time
10:30 - 12:00pm
Venue
Room 5047, 5/F, LSK Business Building
Competitive Model Selection in Algorithmic Targeting
Prof. Ganesh Iyer, Edgar F. Kaiser Professor of Business Administration, Haas School of Business, University of California at Berkeley
Date
16.04.2024
Time
10:30 - 12:00pm
Venue
Room G003, G/F, LSK Business Building
Avoiding Activism: Consumers’ Reactions to Companies Not Taking a Stance on Sociopolitical Issues
Prof. Amna Kirmani, Professor of Marketing, Robert H. Smith School of Business, University of Maryland
Date
22.03.2024
Time
10:00 - 11:30am
Venue
Room 4047, 4/F, LSK Business Building
Measuring the Synergy Across Customer Touchpoints using Transformers
Prof. P.K. Kannan, Professor of Marketing, Robert H. Smith School of Business, University of Maryland
Date
21.03.2024
Time
10:30 - 12:00pm
Venue
Room 4047, 4/F, LSK Business Building
Consumer Search and Product Line Length: The Role of the Consumer Distribution
Prof. Dmitri Kuksov, Ashbel Smith Professor and Professor of Marketing, Naveen Jindal School of Management, The University of Texas at Dallas
Date
18.03.2024
Time
10:30 - 12:00pm
Venue
Room 4047, 4/F, LSK Business Building
Obesity, Responsiveness to Food Marketing, and Taste Perception Before and After Bariatric Surgery
Prof. Yann Cornil, Associate Professor of Marketing and d Behavioural Science, Sauder School of Business, University of British Columbia
Date
15.03.2024
Time
10:00 - 11:30am
Venue
Room 4047, 4/F, LSK Business Building
Consumer Within-Category Satiation and Cross-Category Preference Interdependence in Multi-Product Display Advertising
Prof. Sha Yang, Marshall School of Business, University of Southern California
Date
01.03.2024
Time
10:30 - 12:00pm
Venue
Room 2003, 2/F, LSK Business Building
Unlocking the Stories Behind Our Faces: A Journey Through Facial Expressions and Beyond
Prof. Jacob Goldenberg, School of Arison School of Business, Reichman University
Date
26.02.2024
Time
10:30 - 12:00pm
Venue
Room 4047, 4/F, LSK Business Building
Implicit Product Claims: The Role of Motivated Beliefs
Prof. Anthony Dukes, Robert E. Brooker Chair in Marketing, Professor of Marketing, Co-Director Initiative on Digital Competition, Marshall School of Business, University of Southern California
Date
26.01.2024
Time
10:30 - 12:00pm
Venue
Room 4047, 4/F, LSK Business Building
Separating the Artist from the Art: Social Media Boycotts, Platform Sanctions, and Music Consumption
Prof. Jura Liaukonyte, Dake Family Associate Professor, SC Johnson College of Business, Charles H. Dyson School of Applied Economics and Management, Cornell University
Date
03.11.2023
Time
10:30 - 12:00pm
Venue
Room 4047, 4/F, LSK Business Building
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