Latest Seminars

Untouchable Lockbox or Rainy-Day Fund? The Effect of Generosity of Employers’ Retirement Plan Contributions on Leakage from Cashing Out at Job Separation
Prof Yanwen Wang, Associate Professor of Marketing, Sauder School of Business, University of British Columbia

Date 22.04.2022
Time 10:30 - 12:00pm
Venue Online via Zoom

A Smart Ad Display System
Prof Li Xiao, Associate Professor of Marketing, School of Management, Fudan University

Date 25.03.2022
Time 10:00 - 11:30am
Venue Online via Zoom

Video Advertising by Twitch Influencers
Prof Yufeng Huang, Assistant Professor of Marketing, Simon Business School, University of Rochester

Date 18.03.2022
Time 10:00 - 11:30am
Venue Online via Zoom

How Political Ideology Shapes Preferences for Observably Inferior Products
Prof Nailya Ordabayeva, Associate Professor of Marketing, Hillenbrand Family Faculty Fellow, Carroll School of Management, Boston College

Date 11.03.2022
Time 10:00 - 11:30am
Venue Online via Zoom

Leveraging Marketing Research to Promote Consumer and Societal Well Being Can Be Good for Business
Prof Maura Scott, Persis E. Rockwood Professor of Marketing, College of Business, Florida State University

Date 04.03.2022
Time 9:00 - 10:30am
Venue Online via Zoom

Is Relevancy Everything? A Deep Learning Approach to Understand The Coupling of Image and Text
Click here for more information on the speaker.

Firms increasingly use a combination of image and text description when displaying products or engaging consumers. Existing research examined consumers' response to text and image separately, but has yet to systematically consider the semantic relationship between them.  In this research, we examine how the congruence between image- and text-based product representation a ects consumer preference by adopting a multi-method approach.  First, to measure the image-text congruence, we propose a state-of-the-art Two-Branch Neural Networks model based on Wide-Residual-Networks (WRN) and BERT.  We apply this deep-learning method to individual-level consumption data from an online reading platform and discover a U-shape e ect for image-text congruence: consumers prefer a product when the image-text congruence is either high or low, but not in the medium level.  We further conduct lab experiments to validate the causal e ect of this nding and explore underlying mechanisms with an online study. Our study contributes to the literature of consumer information processing both methodologically and substantively, and it also provides crucial and actionable managerial implications to marketing practitioners and online content creators.

Date 24.02.2022
Time 10:30 - 12:00pm
Venue Room 4047, 4/F, LSK Business Building

Detecting Routines in Ride-sharing: Implications for Customer Management
Prof. Ryan DEW, Wharton School, University of Pennsylvania

Date 11.02.2022
Time 10:00 - 11:30am
Venue Online via Zoom

Surcharge Waived by Salesperson: Empirical Evidence from Automobile Oil Changes
Mr Shengyu Zhu, Simon Business School, University of Rochester

Date 15.10.2021
Time 10:30 - 12:00pm
Venue Online via Zoom

The Consumption of Serial Media Products and Optimal Release Strategy
Ms Clarice Zhao, University of Toronto

Date 08.10.2021
Time 10:30 - 12:00pm
Venue Online via Zoom

How Does Zestimate Affect Housing Market Outcomes Across Socio-economic Segments?
Ms Runshan Fu, Carnegie Mellon University

Date 29.09.2021
Time 9:00 - 10:30am
Venue Online via Zoom

Implications of Revenue Models and Technology for Content Moderation Strategies
Mr Yi Liu, Wharton School, University of Pennsylvania

Date 17.09.2021
Time 10:30 - 12:00pm
Venue Online via Zoom

Growing Influence
Mr. Zheng Gong, University of Toronto

Date 10.09.2021
Time 10:30 - 12:00pm
Venue Online via Zoom

Do Driving Apps Promote Safe Driving? An Empirical Analysis Using Sensor Data
Prof Yitian (Sky) Liang, Associate Professor, Department of Marketing, School of Economics and Management, Tsinghua University

Date 21.05.2021
Time 10:00 - 11:30am
Venue Online via Zoom

Incentivizing Mass Creativity: An Empirical Study of the Online Publishing Market
Prof. Mengze Shi, Rotman School of Management, University of Toronto

Date 15.05.2021
Time 10:00 - 11:30am
Venue Online via Zoom

How Coupons Impact Children's Healthy Choices in a Developing Economy: An Immediate Boost, A Long-Term Deficit, and a Lesson on Message Design
Prof. Szu-chi Huang, Associate Professor of Marketing, Stanford University

Date 07.05.2021
Time 10:00 - 11:30am
Venue Online via Zoom