HKUST Business School

About Department
About Department

The mission of the department is to create an academic center of excellence focusing on the creation and dissemination of knowledge in the crucial field of marketing.
Faculty & Staff
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Faculty & Staff

Our distinguished faculty members consistently earn worldwide recognition for their research accomplishments.
Research
Research

The Department conducts rigorous research that pushes the frontier of global business knowledge and contribute to the economic and social development of Hong Kong and its region.
Seminars & Events
Seminars & Events

We proactively promote knowledge transfer by organizing a variety of seminars, workshops and events.
Programs & Courses
Programs & Courses

We offer programs at both the undergraduate and postgraduate levels, which are well-received by students.

Latest Seminars

Frequency versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social versus Solitary Affects Preferences for How to Cut Back

Click here for more information on the speaker.

Speaker :

Prof Peggy Liu, Assistant Professor of Marketing and Ben L. Fryrear Faculty Fellow, Katz Graduate School of Business, University of Pittsburgh

Venue :

Online via Zoom

Date :

09.04.2021

Time :

10:00 - 11:30am

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Copyright © The Hong Kong University of Science and Technology. All rights reserved.