HKUST Business School

About Department
About Department

The mission of the department is to create an academic center of excellence focusing on the creation and dissemination of knowledge in the crucial field of marketing.
Faculty & Staff
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Faculty & Staff

Our distinguished faculty members consistently earn worldwide recognition for their research accomplishments.
Research
Research

The Department conducts rigorous research that pushes the frontier of global business knowledge and contribute to the economic and social development of Hong Kong and its region.
Seminars & Events
Seminars & Events

We proactively promote knowledge transfer by organizing a variety of seminars, workshops and events.
Programs & Courses
Programs & Courses

We offer programs at both the undergraduate and postgraduate levels, which are well-received by students.

Fall 2010 Seminar Series

Unless otherwise noted, all seminars wil be held at following details:

Time	Venue
10:30 - 12:00 noon	LSK4379, 4/F (via Lifts 17-18) Lee Shau Kee Business Building The Hong Kong University of Science and Technology (HKUST) Clear Water Bay, Kowloon

Date	Speaker	Topic
Sept 17 (Fri)	Prof Tom Meyvis Visiting Associate Department of Marketing HKUST	Prospective Hedonics: How Anticipating the Future Changes Enjoyment of Past and Present
Sept 24 (Fri)	Mr. Nuno Camacho Erasmus University	Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality
Oct 15 (Fri)	Mr. Pedro Gardete UC Berkeley	The Role of Market Information in the Dynamics of a Capital-Intensive Industry
Oct 18 (Mon)	Mr. Keri Kettle University of Alberta	The Signature Effect: How Signing One's Name Influences Consumption-Related Behavior
Oct 22 (Fri)	Mr. Masakazu Ishihara University of Toronto	Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games
Oct 25 (Mon) 2-3:30pm	Prof Harald J. van Heerde Professor of Marketing Waikato Management School University of Waikato	Price and Advertising Effectiveness Over the Business Cycle
Oct 29 (Fri)	Mr. Minki Kim The University of Chicago	Physician Learning and New Drug Diffusion
Nov 2 (Tue)	Prof Valentyna Melnyk Senior Lecturer Waikato Management School University of Waikato	The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries
Nov 5 (Fri)	Mr. Rom Schrift Columbia University	Complicating Choice
Nov 8 (Mon) 2-3:30pm	Prof Nina Mazar Assistant Professor of Marketing Joseph L. Rotman School of Management University of Toronto	"What-the-Hell:" Continuous Temptations and Escalation of Dishonesty
Nov 12 (Fri)	Mr. Liye Ma Carnegie Mellon University	Production and Linking Decisions of Internet Content Developers - A Dynamic Competitive Analysis
Nov 26 (Fri)	Mr. Bart de Langhe Erasmus University	Price as a Cue for Quality: Cue-Outcome Learning under Homo- and Heteroscedastic Uncertainty
Nov 29 (Mon)	Prof Zsolt Katona Assistant Professor of Marketing Haas School of Business University of California, Berkeley	The Role of Search Engine Optimization in Search Marketing
Feb 11, 2011 (Fri)	Prof Juliano Laran Assistant Professor of Marketing School of Business Administration University of Miami	TBA
Mar 11, 2011 (Fri)	Prof Zakary L. Tormala Associate Professor of Marketing Graduate School of Business Stanford University	TBA

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Copyright © The Hong Kong University of Science and Technology. All rights reserved.