Fall 2010 Seminar Series

Unless otherwise noted, all seminars wil be held at following details:

TimeVenue
10:30 - 12:00 noon LSK4379, 4/F (via Lifts 17-18)
Lee Shau Kee Business Building
The Hong Kong University of Science and Technology (HKUST)
Clear Water Bay, Kowloon

 

DateSpeakerTopic
Sept 17 (Fri)

Prof Tom Meyvis
Visiting Associate
Department of Marketing
HKUST

Prospective Hedonics: How Anticipating the Future Changes Enjoyment of Past and Present
Sept 24 (Fri) Mr. Nuno Camacho
Erasmus University
Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality
Oct 15 (Fri) Mr. Pedro Gardete
UC Berkeley
The Role of Market Information in the Dynamics of a Capital-Intensive Industry
Oct 18 (Mon) Mr. Keri Kettle
University of Alberta
The Signature Effect: How Signing One's Name Influences Consumption-Related Behavior
Oct 22 (Fri) Mr. Masakazu Ishihara
University of Toronto
Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games
Oct 25 (Mon)

2-3:30pm

Prof Harald J. van Heerde
Professor of Marketing
Waikato Management School
University of Waikato

Price and Advertising Effectiveness Over the Business Cycle
Oct 29 (Fri) Mr. Minki Kim
The University of Chicago
Physician Learning and New Drug Diffusion
Nov 2 (Tue)

Prof Valentyna Melnyk
Senior Lecturer
Waikato Management School
University of Waikato

The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries
Nov 5 (Fri) Mr. Rom Schrift
Columbia University
Complicating Choice
Nov 8 (Mon)

2-3:30pm

Prof Nina Mazar
Assistant Professor of Marketing
Joseph L. Rotman School of Management
University of Toronto
"What-the-Hell:" Continuous Temptations and Escalation of Dishonesty
Nov 12 (Fri) Mr. Liye Ma
Carnegie Mellon University
Production and Linking Decisions of Internet Content Developers - A Dynamic Competitive Analysis
Nov 26 (Fri) Mr. Bart de Langhe
Erasmus University
Price as a Cue for Quality: Cue-Outcome Learning under Homo- and Heteroscedastic Uncertainty
Nov 29 (Mon)

Prof Zsolt Katona
Assistant Professor of Marketing
Haas School of Business
University of California,  Berkeley

The Role of Search Engine Optimization in Search Marketing
Feb 11, 2011 (Fri)

Prof Juliano Laran
Assistant Professor of Marketing
School of Business Administration
University of Miami

TBA

Mar 11, 2011 (Fri)

Prof Zakary L. Tormala
Associate Professor of Marketing
Graduate School of Business
Stanford University

TBA