Spring 2010 Seminar Series
Unless otherwise noted, all seminars wil be held at following details:
Time | Venue |
---|---|
10:30 - 12:00 noon | LSK4379, 4/F (via Lifts 17-18) Lee Shau Kee Business Building The Hong Kong University of Science and Technology (HKUST) Clear Water Bay, Kowloon |
Date | Speaker | Topic |
---|---|---|
Aug 27 (Fri) |
Donald E. Weston Professor of Marketing College of Business University of Cincinnati |
The Effect of Construal Level on Sensitivity to Missing Information |
Aug 6 (Fri) 2-3:30pm |
Assistant Professor of Marketing Joseph L. Rotman School of Management University of Toronto |
Crossing the Virtual Boundary:The Effect of Incidental Cues on Task Accomplishment |
Aug 3 (Tue) |
Assistant Professor Marketing Division Columbia Business School Columbia University |
The Consistent Consumer |
Jun 15 (Tue)
Rm 3399 (3/F, Lifts 17-18) |
Assistant Professor of Marketing Stanford University |
Optimal Search of Product Information |
Jun 14 (Mon) |
Mr Chark Chi Hang Department of Marketing HKUST |
Consumer Insurance Decision Making |
Mar 31 (Wed) | Prof Marnik G. Dekimpe
Research Professor of Marketing & Center Fellow, Tilburg University |
Sleeping With the Enemy: Does Private-Label Production by National-Brand Manufacturers Create Discounter Goodwill? |
Mar 19 (Fri) |
Professor of Marketing Faculty of Business Administration Simon Fraser University |
Which Birds of a Feather Flock Together? An Examination of Agglomeration/Avoidance Patterns of Homogeneous Retail Outlets |
Feb 26 (Fri) | Prof Praveen K. Kopalle Associate Professor Business Administration Tuck School of Business at Dartmouth College |
The “Right” Consumers for Better Concepts: Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts |