Spring 2010 Seminar Series

Unless otherwise noted, all seminars wil be held at following details:

10:30 - 12:00 noon LSK4379, 4/F (via Lifts 17-18)
Lee Shau Kee Business Building
The Hong Kong University of Science and Technology (HKUST)
Clear Water Bay, Kowloon


Aug 27 (Fri)

Prof Frank R. Kardes

Donald E. Weston Professor of Marketing

College of Business

University of Cincinnati

The Effect of Construal Level on Sensitivity to Missing Information

Aug 6 (Fri)


Prof Ming Zhao

Assistant Professor of Marketing

Joseph L. Rotman School of Management

University of Toronto

Crossing the Virtual Boundary:The Effect of Incidental Cues on Task Accomplishment
Aug 3 (Tue)

Prof Leonard Lee

Assistant Professor

Marketing Division

Columbia Business School

Columbia University

The Consistent Consumer
Jun 15 (Tue)

Rm 3399

 (3/F, Lifts 17-18)

Prof. Monic Sun

Assistant Professor of Marketing

Stanford University

Optimal Search of Product Information
Jun 14 (Mon)

Mr Chark Chi Hang

Department of Marketing


Consumer Insurance Decision Making
Mar 31 (Wed) Prof Marnik G. Dekimpe

Research Professor of Marketing & Center Fellow, Tilburg University
Professor of Marketing, Catholic University Leuven

Sleeping With the Enemy: Does Private-Label Production by National-Brand Manufacturers Create Discounter Goodwill?
Mar 19 (Fri)

Prof. Robert E. Krider

Professor of Marketing

Faculty of Business Administration

Simon Fraser University

Which Birds of a Feather Flock Together? An Examination of Agglomeration/Avoidance Patterns of Homogeneous Retail Outlets
Feb 26 (Fri) Prof Praveen K. Kopalle
Associate Professor
Business Administration
Tuck School of Business at Dartmouth College
The “Right” Consumers for Better Concepts:
Identifying and Using Consumers High in
Emergent Nature to Further Develop
New Product Concepts