Fall 2011 Seminar Series

Unless otherwise noted, all seminars wil be held at following details:

10:30 - 12:00 noon LSK4379, 4/F (via Lifts 17-18)
Lee Shau Kee Business Building
The Hong Kong University of Science and Technology (HKUST)
Clear Water Bay, Kowloon


Sep 16, 2011 (Fri) Mr Ab Litt
Stanford University
Experience Distortion by Quality and Motivational Signals
Sep 23, 2011 (Fri) Prof Bart Bronnenberg
Faculty of Economics and Business Administration  Tilburg University
Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium
Sep 30, 2011 (Fri) Mr Chunhua Wu
Washington University in St. Louis
Matching Markets in Online Advertising Networks: The Tao of Taobao and the Sense of AdSense
Oct 7, 2011 (Fri) Ms Sara Kim
University of Chicago
Breadth Perspective Theory: The Effect of Self-Affirmation on Consumer Interactions
Oct 21, 2011 (Fri) Mr Chang Hee Park
Cornell University
Modeling Online Visitation and Conversion Dynamics
Oct 28, 2011 (Fri)  Mr Wenbo Wang
New York University
Green Lifestyle Adoption: Shopping without Plastic Bags
Nov 4, 2011 (Fri)

Dr Kathryn R Mercurio
University of Washington

An Interpretive Frame Model of Identity Dependent Learning: The Moderating Role of Content-State Association
Jan 4, 2012 (Fri) Prof Sam Hui
Assistant Professor of Marketing
Leonard N. Stern School of Business 
New York University
Monetizing the Effect of In-Store Travel Distance on Unplanned Purchases: The Relative Effectiveness of Mobile Shopping Apps versus Store Layout Strategies
Jan 11, 2012 (Wed) Prof Dilip Soman
Professor of Marketing
Corus Chair in Communications Strategy Senior Fellow, Desautels Center for Integrative Thinking 
Rotman School of Mgmt
University of Toronto
The Effect of Duration Markers on the Decision to Commence a Task
Jan 20, 2012 (Friday) Prof Ashesh MukherjeeAssociate Professor and Desautels Faculty Scholar  of Marketing
Desautels Faculty of Management
McGill University
The Effect of Scarcity on Product Evaluation: A Persuasion Knowledge Perspective