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Fall 2011 Seminar Series
Unless otherwise noted, all seminars wil be held at following details:
| Time | Venue |
|---|---|
| 10:30 - 12:00 noon | LSK4379, 4/F (via Lifts 17-18) Lee Shau Kee Business Building The Hong Kong University of Science and Technology (HKUST) Clear Water Bay, Kowloon |
| Date | Speaker | Topic |
|---|---|---|
| Sep 16, 2011 (Fri) | Mr Ab Litt Stanford University |
Experience Distortion by Quality and Motivational Signals |
| Sep 23, 2011 (Fri) | Prof Bart Bronnenberg Professor Faculty of Economics and Business Administration Tilburg University |
Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium |
| Sep 30, 2011 (Fri) | Mr Chunhua Wu Washington University in St. Louis |
Matching Markets in Online Advertising Networks: The Tao of Taobao and the Sense of AdSense |
| Oct 7, 2011 (Fri) | Ms Sara Kim University of Chicago |
Breadth Perspective Theory: The Effect of Self-Affirmation on Consumer Interactions |
| Oct 21, 2011 (Fri) | Mr Chang Hee Park Cornell University |
Modeling Online Visitation and Conversion Dynamics |
| Oct 28, 2011 (Fri) | Mr Wenbo Wang New York University |
Green Lifestyle Adoption: Shopping without Plastic Bags |
| Nov 4, 2011 (Fri) |
Dr Kathryn R Mercurio |
An Interpretive Frame Model of Identity Dependent Learning: The Moderating Role of Content-State Association |
| Jan 4, 2012 (Fri) | Prof Sam Hui Assistant Professor of Marketing Leonard N. Stern School of Business New York University |
Monetizing the Effect of In-Store Travel Distance on Unplanned Purchases: The Relative Effectiveness of Mobile Shopping Apps versus Store Layout Strategies |
| Jan 11, 2012 (Wed) | Prof Dilip Soman Professor of Marketing Corus Chair in Communications Strategy Senior Fellow, Desautels Center for Integrative Thinking Rotman School of Mgmt University of Toronto |
The Effect of Duration Markers on the Decision to Commence a Task |
| Jan 20, 2012 (Friday) | Prof Ashesh MukherjeeAssociate Professor and Desautels Faculty Scholar of Marketing Desautels Faculty of Management McGill University |
The Effect of Scarcity on Product Evaluation: A Persuasion Knowledge Perspective |
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