Spring 2011 Seminar Series

Unless otherwise noted, all seminars wil be held at following details:

Time	Venue
10:30 - 12:00 noon	LSK4379, 4/F (via Lifts 17-18) Lee Shau Kee Business Building The Hong Kong University of Science and Technology (HKUST) Clear Water Bay, Kowloon

Date	Speaker	Topic
Feb 11, 2011 (Fri)	Prof Juliano Laran Assistant Professor of Marketing School of Business Administration University of Miami	Choice, Rejection, and Elaboration on Preference-Inconsistent Alternatives
Mar 11, 2011 (Fri)	Prof Zakary L. Tormala Associate Professor of Marketing Graduate School of Business Stanford University	The Allure of Uncertainty: Implications for Persuasion and Preference
Mar 21, 2011 (Mon)	Prof Jun B. Kim Assistant Professor of Marketing Georgia Institute of Technology	Modeling Online Search and Choice for Consumer Durables: The Double Role of Price
May 6, 2011 (Fri) Rm 4219 (4/F, via Lift 19)	Prof Robert Zeithammer Assistant Professor of Marketing Anderson School of Management UCLA	The Advertising Agency Selection Contest: A Competitive Auction with an Incumbent, Differential Qualities, and Partially Reimbursed Participation Costs
May 12, 2011 (Thu) 3:30-5pm Rm 3399 (3/F, via Lifts 17-18)	Prof Jeff Galak Assistant Professor of Marketing Tepper School of Business Carnegie Mellon University	The Malleability of Satiation
July 4, 2011 (Mon)	Prof Rajeev Batra Professor of Marketing Ross School of Business University of Michigan	"Multi-Country Brands:On Which Cultural Values Does Consistent Positioning Increase Preference?” and “The Brand Love Prototype: Its Nature and Implications”

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