Spring 2011 Seminar Series

Unless otherwise noted, all seminars wil be held at following details:

10:30 - 12:00 noon LSK4379, 4/F (via Lifts 17-18)
Lee Shau Kee Business Building
The Hong Kong University of Science and Technology (HKUST)
Clear Water Bay, Kowloon


Feb 11, 2011 (Fri)

Prof Juliano Laran
Assistant Professor of Marketing
School of Business Administration
University of Miami

Choice, Rejection, and Elaboration on Preference-Inconsistent Alternatives

Mar 11, 2011 (Fri)

Prof Zakary L. Tormala
Associate Professor of Marketing
Graduate School of Business
Stanford University

The Allure of Uncertainty: Implications for Persuasion and Preference
Mar 21, 2011 (Mon) Prof Jun B. Kim
Assistant Professor of Marketing
Georgia Institute of Technology
Modeling Online Search and Choice for Consumer Durables: The Double Role of Price
May 6, 2011 (Fri)
Rm 4219 (4/F, via Lift 19)

Prof Robert Zeithammer
Assistant Professor of Marketing
Anderson School of Management

The Advertising Agency Selection Contest: A Competitive Auction with an Incumbent, Differential Qualities, and Partially Reimbursed Participation Costs
May 12, 2011 (Thu)
Rm 3399 (3/F, via Lifts 17-18)
Prof Jeff Galak
Assistant Professor of Marketing 
Tepper School of Business
Carnegie Mellon University
The Malleability of Satiation
July 4, 2011 (Mon)

Prof Rajeev Batra
Professor of Marketing
Ross School of Business
University of Michigan

"Multi-Country Brands:On Which Cultural Values Does Consistent Positioning Increase Preference?” and “The Brand Love Prototype: Its Nature and Implications”