Fall 2013 Seminar Series

Unless otherwise noted, all seminars wil be held at following details:

10:30 - 12:00 noon

Room 4047, Lee Shau Kee Business Building (via Lifts 1-2)
The Hong Kong University of Science and Technology (HKUST)
Clear Water Bay, Kowloon


Sep 13, 2013 (Fri) Prof Rik Pieters 
Professor of Marketing, Department of Marketing, Faculty of Economics and Business
Tilburg University
Upfront, Mystery, and False Front Advertising: Why Their Effects on Consumer Evaluation Depend on Exposure Duration
Oct 11, 2013 (Fri) Prof Daria Dzyabura
Assistant Professor of Marketing
Leonard N. Stern School of Business 
New York University
The Role of Changing Utility in Product Search
Oct 25, 2013 (Fri) Prof Xubing Zhang
Assistant Professor
Department of Management & Marketing
The Hong Kong Polytechnic University
Customer Acquisition and Retention: An Analytical Model and Empirical Investigation in the Wireless Telecommunication Markets
Nov 8, 2013 (Fri) Prof Xianchi Dai
Assistant Professor
Department of Marketing
The Chinese University of Hong Kong
Are “Losses” More Motivating Than “Gains”?
Nov 22, 2013 (Fri) Prof Echo Wen WanAssociate Professor
Faculty of Business and Economics
The University of Hong Kong
Judging a Product by the Look: The Effect of Anthropomorphism on Consumer Preference



Sep 13, 2013 (Fri)