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Fall 2013 Seminar Series
Unless otherwise noted, all seminars wil be held at following details:
Time | Venue |
---|---|
10:30 - 12:00 noon |
Room 4047, Lee Shau Kee Business Building (via Lifts 1-2) |
Date | Speaker | Topic |
---|---|---|
Sep 13, 2013 (Fri) | Prof Rik Pieters Professor of Marketing, Department of Marketing, Faculty of Economics and Business Tilburg University |
Upfront, Mystery, and False Front Advertising: Why Their Effects on Consumer Evaluation Depend on Exposure Duration |
Oct 11, 2013 (Fri) | Prof Daria Dzyabura Assistant Professor of Marketing Leonard N. Stern School of Business New York University |
The Role of Changing Utility in Product Search |
Oct 25, 2013 (Fri) | Prof Xubing Zhang Assistant Professor Department of Management & Marketing The Hong Kong Polytechnic University |
Customer Acquisition and Retention: An Analytical Model and Empirical Investigation in the Wireless Telecommunication Markets |
Nov 8, 2013 (Fri) | Prof Xianchi Dai Assistant Professor Department of Marketing The Chinese University of Hong Kong |
Are “Losses” More Motivating Than “Gains”? |
Nov 22, 2013 (Fri) | Prof Echo Wen WanAssociate Professor Faculty of Business and Economics The University of Hong Kong |
Judging a Product by the Look: The Effect of Anthropomorphism on Consumer Preference |
Sep 13, 2013 (Fri)