Spring 2013 Seminar Series

Unless otherwise noted, all seminars wil be held at following details:

TimeVenue
10:30 - 12:00 noon LSK4379 (via Lifts 17-18)
Lee Shau Kee Business Building
The Hong Kong University of Science and Technology (HKUST)
Clear Water Bay, Kowloon

 

DateSpeakerTopic
Mar 15, 2013
(Fri)
Prof Kaifu Zhang
Assistant Professor of Marketing
Cheung Kong Graduate School of Business
Breaking Free of a Stereotype
Mar 22, 2013
(Fri)
Prof Dmitri Kuksov
Professor of Marketing
University of Texas at Dallas
Signaling Value through Assortment
Apr 12, 2013 (Fri)
Room 2397, 2/F (via Lifts 17-18)
Prof Alexander Chernev
Professor of Marketing
Kellogg School of Management
Northwestern University
Categorical Reasoning in Judgment and Choice
Apr 19, 2013 (Fri)
Room 2397, 2/F (via Lifts 17-18)
Prof Michael Norton
Associate Professor of Marketing
Harvard Business School
Money and Happiness, Giving and Getting
May 3, 2013
(Fri)
Prof Florian Zettelmeyer
Nancy L. Ertle Professor of Marketing
Kellogg School of Management
Northwestern University
Information Disclosure as a Matching Mechanism: Theory and Evidence from a Field Experiment

May 20, 2013

(Mon)

Room 6423, 6/F (via Lifts 25-26)

Prof Michael Trusov
Assistant Professor of Marketing
Robert H. Smith School of Business
University of Maryland
The Path to Click: Are You on It?
May 21, 2013 (Tue) 10am
Room 2397, 2/F (via Lifts 17-18)
Mr Xi Chen
Department of Marketing
HKUST
PhD Thesis Presentation:
Two Essays on Social Network Marketing
May 21, 2013
(Tue) 2pm
Room 2397, 
2/F (via Lifts 17-18)

Prof Michel Tuan Pham
Kravis Professor of Business
Graduate School of Business
Columbia University

On the Ordinality of Affective Evaluations
June 13, 2013 (Thu) 11am
LSK1026
Ms Fatemeh Kazempourlong
Dept of Marketing
HKUST

MPhil Thesis Presentation:

The Effect of Transportation by Message on Information Disclosure in Social Media suchas Facebook

June 14, 2013 (Fri) 2pm
LSK1026
Mr Sheng Xu
Dept of Marketing
HKUST
MPhil Thesis Presentation:
Deceptive Advertising and Consumer Online Review
June 24, 2013 (Mon)
LSK1032

Prof Qiaowei Shen
Assistant Professor of Marketing
The Wharton School
University of Pennsylvania

The Multiple Effects of Two-Sided Market and Platform Competition: An Empirical Study of Daily Deal Sites
July 23, 2013 (Tue)
LSK1007
Mr Yuxuan Zhang
Dept of Marketing
HKSUT
MPhil Thesis Presentation:
Study of the Heterogeneous Impact of Product-Harm Events on Brand Equity: Findings and Implications
July 30, 2013
(Tue)
LSK6045
Prof Alice Wang
Associate Professor of Marketing
Henry B Tippie College of Business
University of Iowa
How Time Horizon Perceptions and Relationship Deficits Affect Impulsive Consumption