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Fall 2014 Seminar Series
Unless otherwise noted, all seminars wil be held at following details:
| Time | Venue |
|---|---|
| 10:30 - 12:00 noon | LSK4047, 4/F Lee Shau Kee Business Building The Hong Kong University of Science and Technology (HKUST) Clear Water Bay, Kowloon |
| Date | Speaker | Topic |
|---|---|---|
| Sep 15, 2014 (Mon) | Prof Joachim Vosgerau Professor of Marketing School of Economics and Management Tilburg University |
Accuracy of Morality Judgments |
| Sept 26, 2014 (Fri) | Ms Yiting Deng Fuqua School of Business Duke University |
DVR Advertising Targeting |
| Oct 10, 2014 (Fri) | Mr Song Lin Massachusetts Institute of Technology (MIT) |
Add-on Policies under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet Whereas Economy Hotels Do Not? |
| Oct 17, 2014 (Fri) |
Ms Yi (Michelle) Lu Yale University |
Strategic Consumer Education |
| Oct 31, 2014 (Fri) | Mr Yufeng Huang Tilburg University |
Learning by Doing and the Demand for Advanced Products |
| Nov 14, 2014 (Fri) | Mr Cexun (Jeffrey) Cai The Wharton School University of Pennsylvania |
Silent of Salient? Perks and Perils of Performance Posting |
| Nov 21, 2014 (Fri) | Prof Qiaowei Shen Assistant Professor of Marketing The Wharton School University of Pennsylvania |
Upselling vs. Upsetting Customers? A Model of Intrinsic and Extrinsic Motivations |
| Dec 10, 2014 (Wed) LSK6045 |
Prof Vishal Narayan Assistant Professor Business School National University of Singapore |
Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India |
| Dec 15, 2014 (Mon) |
Ms Tingting Wang Department of Marketing HKUST |
PhD Thesis Presentation: Motivational Antecedents and Behavioral Consequences of Cuteness in Marketing |
| Dec 17, 2014 (Wed) |
Ms Fangyuan Chen Department of Marketing HKUST |
PhD Thesis Presentation: A Motivational Account of Product Anthropomorphism: Effects on Product Perceptions and Consumer States |
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