Fall 2014 Seminar Series

Unless otherwise noted, all seminars wil be held at following details:

10:30 - 12:00 noon LSK4047, 4/F
Lee Shau Kee Business Building
The Hong Kong University of Science and Technology (HKUST)
Clear Water Bay, Kowloon


Sep 15, 2014 (Mon) Prof Joachim Vosgerau
Professor of Marketing
School of Economics and Management
Tilburg University
Accuracy of Morality Judgments
Sept 26, 2014 (Fri) Ms Yiting Deng
Fuqua School of Business
Duke University
DVR Advertising Targeting
Oct 10, 2014 (Fri) Mr Song Lin 
Massachusetts Institute of Technology (MIT)
Add-on Policies under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet Whereas Economy Hotels Do Not?
Oct 17, 2014
Ms Yi (Michelle) Lu
Yale University
Strategic Consumer Education
Oct 31, 2014 (Fri) Mr Yufeng Huang
Tilburg University
Learning by Doing and the Demand for Advanced Products
Nov 14, 2014 (Fri) Mr Cexun (Jeffrey) Cai
The Wharton School
University of Pennsylvania
Silent of Salient? Perks and Perils of Performance Posting
Nov 21, 2014 (Fri) Prof Qiaowei Shen
Assistant Professor of Marketing
The Wharton School
University of Pennsylvania
Upselling vs. Upsetting Customers? A Model of Intrinsic and Extrinsic Motivations
Dec 10, 2014
Prof Vishal Narayan
Assistant Professor
Business School
National University of Singapore
Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India
Dec 15, 2014
Ms Tingting Wang
Department of Marketing
PhD Thesis Presentation: 
Motivational Antecedents and Behavioral Consequences of Cuteness in Marketing
Dec 17, 2014
Ms Fangyuan Chen
Department of Marketing
PhD Thesis Presentation:
A Motivational Account of Product Anthropomorphism: Effects on Product Perceptions and Consumer States