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Spring 2014 Seminar Series
Unless otherwise noted, all seminars wil be held at following details:
| Time | Venue |
|---|---|
| 10:30 - 12:00 noon | LSK4047, 4/F Lee Shau Kee Business Building The Hong Kong University of Science and Technology (HKUST) Clear Water Bay, Kowloon |
| Date | Speaker | Topic |
|---|---|---|
| Feb 7, 2014 (Fri) | Prof Michel Wedel Pepsico Chair in Consumer Science Department of Marketing, Robert H. Smith School of Business University of Maryland |
Copy Alert: A Method and Metric to Detect Visual Copycat Brands |
| Feb 12, 2014 (Wed) 12:00-1:30pm |
Prof Min Zhao Associate Professor of Marketing Rotman School of Management University of Toronto |
Seeing the Big Picture: The Effect of Height on the Level of Construal |
| Feb 18, 2014 (Tue) |
Prof Naufel Vilcassim Professor of Marketing London Business School |
A Tempting Assortment: The Effect of Product Assortment on Multicategory Purchase Incidence |
| Feb 21, 2014 (Fri) (LSK5047) |
Prof Wilfred Amaldoss Department of Marketing The Fuqua School of Business Duke University |
Cognitive Dissonance and Selling Strategy |
| Mar 5, 2014 (Wed) 12:00-1:30pm |
Prof Jie Zhang Associate Professor of Marketing & the Harvey Sanders Fellow of Retail Management Robert H. Smith School of Business University of Maryland |
Usage Experience with Decision Aids and Evolution of Online Purchase Behavior |
| Mar 7, 2014 (Fri) (LSK5047) |
Prof David Dubois Assistant Professor of Marketing INSEAD |
The Danger of Strong Ties: How Interpersonal Closeness Influences Word-of-Mouth Valence |
| Mar 14, 2014 (Fri) (LSK5047) |
Prof Pedro Gardete Assistant Professor of Marketing Graduate School of Business Stanford University |
Understanding Social Effects in Buying Behavior: Evidence from In-Flight Purchases |
| Mar 21, 2014 (Fri) (LSK5047) |
Prof Rebecca Hamilton Associate Professor of Marketing Robert H. Smith School of Business University of Maryland |
Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions |
|
Mar 24, 2014 (Mon) |
Prof Uzma Khan Associate Professor of Marketing Graduate School of Business Stanford University |
Self Control in Sequential Decision Making |
| Apr 25, 2014 (Fri) (LSK5047) |
Prof Kristin Diehl Associate Professor of Marketing Marshall School of Business University of Southern California |
Gaining or Losing Focus? How Taking Pictures Affects Experiences and Memories |
| May 16, 2014 (Fri) (LSK5047) |
Prof Yi Zhu Assistant Professor of Marketing Carlson School of Management University of Minnesota |
Position Auctions with Budget Constrained Advertisers |
| Jun 23, 2014 (Mon) |
Prof Miguel Villas-Boas |
Too Much Information? Information Gathering and Search Costs" |
| Jun 27, 2014 (Fri) | Prof Alan Montgomery Associate Professor of Marketing Tepper School of Business Carnegie Mellon University |
The Dual Impact of Movie Piracy on Box-Office Revenue: Cannibalization and Promotion |
| Aug 28, 2014 (Thu) |
Prof Renana Peres |
Pre-release Word-of-Mouth Dynamics: The Role of Spikes |
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