Spring 2014 Seminar Series

Unless otherwise noted, all seminars wil be held at following details:

10:30 - 12:00 noon LSK4047, 4/F
Lee Shau Kee Business Building
The Hong Kong University of Science and Technology (HKUST)
Clear Water Bay, Kowloon


Feb 7, 2014 (Fri) Prof Michel Wedel
Pepsico Chair in Consumer Science
Department of Marketing, Robert H. Smith School of Business
University of Maryland
Copy Alert: A Method and Metric to Detect Visual Copycat Brands
Feb 12, 2014 (Wed)
Prof Min Zhao
Associate Professor of Marketing
Rotman School of Management
University of Toronto
Seeing the Big Picture: The Effect of Height on the Level of Construal
Feb 18, 2014
Prof Naufel Vilcassim
Professor of Marketing
London Business School
A Tempting Assortment: The Effect of Product Assortment on Multicategory Purchase Incidence
Feb 21, 2014
Prof Wilfred Amaldoss
Department of Marketing
The Fuqua School of Business
Duke University
Cognitive Dissonance and Selling Strategy
Mar 5, 2014 (Wed)
Prof Jie Zhang
Associate Professor of Marketing & the Harvey Sanders Fellow of Retail Management 
Robert H. Smith School of Business 
University of Maryland
Usage Experience with Decision Aids and Evolution of Online Purchase Behavior
Mar 7, 2014
Prof David Dubois
Assistant Professor of Marketing
The Danger of Strong Ties: How Interpersonal Closeness Influences Word-of-Mouth Valence
Mar 14, 2014 (Fri)
Prof Pedro Gardete
Assistant Professor of Marketing
Graduate School of Business 
Stanford University
Understanding Social Effects in Buying Behavior: Evidence from In-Flight Purchases
Mar 21, 2014
Prof Rebecca Hamilton
Associate Professor of Marketing
Robert H. Smith School of Business
University of Maryland
Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions

Mar 24, 2014


Prof Uzma Khan
Associate Professor of Marketing
Graduate School of Business
Stanford University
Self Control in Sequential Decision Making
Apr 25, 2014 (Fri)
Prof Kristin Diehl
Associate Professor of Marketing
Marshall School of Business
University of Southern California
Gaining or Losing Focus? How Taking Pictures Affects Experiences and Memories
May 16, 2014 (Fri)
Prof Yi Zhu 
Assistant Professor of Marketing 
Carlson School of Management
University of Minnesota
Position Auctions with Budget Constrained Advertisers
Jun 23, 2014 (Mon)

Prof Miguel Villas-Boas
Chair, Marketing Group
J.Gary Shansby Professor of Marketing Strategy
Haas School of Business, University of California, Berkeley

Too Much Information? Information Gathering and Search Costs"
Jun 27, 2014 (Fri) Prof Alan Montgomery
Associate Professor of Marketing
Tepper School of Business
Carnegie Mellon University
The Dual Impact of Movie Piracy on Box-Office Revenue: Cannibalization and Promotion
Aug 28, 2014 (Thu)

Prof Renana Peres
Marketing Department
School of Business Administration
Hebrew University of Jerusalem

Pre-release Word-of-Mouth Dynamics: The Role of Spikes