HKUST Business School

About Department
About Department

The mission of the department is to create an academic center of excellence focusing on the creation and dissemination of knowledge in the crucial field of marketing.
Faculty & Staff
- Directory
- Faculty Openings
Faculty & Staff

Our distinguished faculty members consistently earn worldwide recognition for their research accomplishments.
Research
Research

The Department conducts rigorous research that pushes the frontier of global business knowledge and contribute to the economic and social development of Hong Kong and its region.
Seminars & Events
Seminars & Events

We proactively promote knowledge transfer by organizing a variety of seminars, workshops and events.
Programs & Courses
Programs & Courses

We offer programs at both the undergraduate and postgraduate levels, which are well-received by students.

Spring 2015 Seminar Series

Unless otherwise noted, all seminars wil be held at following details:

Time	Venue
10:30 - 12:00 noon	LSK4047, 4/F Lee Shau Kee Business Building The Hong Kong University of Science and Technology (HKUST) Clear Water Bay, Kowloon

Date	Speaker	Topic
Feb 5, 2015 (Thu)	Prof Pierre Chandon L'Oréal Chaired Professor of Marketing INSEAD	The Visual Acuity of Less: Why we Underestimate Quantity Increases but not Quantity Decreases
Mar 20, 2015 (Fri) Venue: LSK6045	Prof Ming Hsu Assistant Professor Haas School of Business University of California, Berkeley	Decoding Brand Knowledge using Functional Neuroimaging
April 8, 2015 (Wed) 10-11:30am	Prof George Loewenstein Herbert A. Simon Professor of Economics and Psychology Department of Social and Decision Sciences Carnegie Mellon University	Implications of an Evolutionary Account of Affect
May 8, 2015 (Fri)	Prof S Christian Wheeler Professor of Marketing Graduate School of Business Stanford University	When People Prefer Polarizing Products
May 15, 2015 (Fri)	Prof Juanjuan Zhang Associate Professor of Marketing Sloan School of Management Massachusetts Institute of Technology	Tweeting Increases Product Demand
June 12, 2015 (Fri) 3pm Venue: IAS Lecture Theater	Prof Daphna Oyserman Dean’s Professor of Psychology Professor of Education and Communication Department of Psychology University of Southern California	Inferences from Task Difficulty: Metacognition and Identity Based Motivation
June 17, 2015 (Wed)	Prof Nancy M. Puccinelli Associate Professor of Marketing Saïd Business School University of Oxford	Smiles Lead To More Smiles Unless They Lead To Tears: A Meta-Analytic Integration of Affect Effects
July 14, 2015 (Tue)	Ms Yang SHI Department of Marketing HKUST	PhD Thesis Presentation: Two Essays on Television Advertising
Aug 21, 2015 (Fri)	Ms Shi WANG Department of Marketing HKUST	MPhil Thesis Presentation: Preference Inference and Its Implications in Gift-Giving
Aug 25, 2015 (Tue) 10AM	Ms Yunhui HUANG Department of Marketing HKUST	MPhil Thesis Presentation: The Different Consequences of Benign versus Malicious Envy

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Copyright © The Hong Kong University of Science and Technology. All rights reserved.