Spring 2015 Seminar Series

Unless otherwise noted, all seminars wil be held at following details:

10:30 - 12:00 noon LSK4047, 4/F
Lee Shau Kee Business Building
The Hong Kong University of Science and Technology (HKUST)
Clear Water Bay, Kowloon


Feb 5, 2015 (Thu)

Prof Pierre Chandon
L'Oréal Chaired Professor of Marketing

The Visual Acuity of Less: Why we Underestimate Quantity Increases but not Quantity Decreases
Mar 20, 2015 (Fri)
Venue: LSK6045
Prof Ming Hsu
Assistant Professor
Haas School of Business
University of California, Berkeley
Decoding Brand Knowledge using Functional Neuroimaging
April 8, 2015 (Wed) 10-11:30am Prof George Loewenstein 
Herbert A. Simon Professor of Economics and Psychology
Department of Social and Decision Sciences 
Carnegie Mellon University
Implications of an Evolutionary Account of Affect
May 8, 2015
Prof S Christian Wheeler
Professor of Marketing
Graduate School of Business
Stanford University
When People Prefer Polarizing Products
May 15, 2015

Prof Juanjuan Zhang
Associate Professor of Marketing
Sloan School of Management
Massachusetts Institute of Technology

Tweeting Increases Product Demand
June 12, 2015 (Fri)
Venue: IAS Lecture Theater

Prof Daphna Oyserman
Dean’s Professor of Psychology
Professor of Education and Communication
Department of Psychology
University of Southern California

Inferences from Task Difficulty: Metacognition and Identity Based Motivation
June 17, 2015 (Wed) Prof Nancy M. Puccinelli
Associate Professor of Marketing
Saïd Business School
University of Oxford
Smiles Lead To More Smiles Unless They Lead To Tears: A Meta-Analytic Integration of Affect Effects
July 14, 2015 (Tue) Ms Yang SHI
Department of Marketing
PhD Thesis Presentation: Two Essays on Television Advertising
Aug 21, 2015
Department of Marketing
MPhil Thesis Presentation: Preference Inference and Its Implications in Gift-Giving
Aug 25, 2015
(Tue) 10AM
Ms Yunhui HUANG
Department of Marketing
MPhil Thesis Presentation: The Different Consequences of Benign versus Malicious Envy