Spring 2016 Seminar Series

Unless otherwise noted, all seminars wil be held at following details:

10:30 - 12:00 noon LSK4047, 4/F
Lee Shau Kee Business Building
The Hong Kong University of Science and Technology (HKUST)
Clear Water Bay, Kowloon


Feb 19, 2016 (Fri)

Prof Gerald Häubl
Ronald K. Banister Chair in Business and Professor of Marketing

Alberta School of Business

University of Alberta

Sampling Traps: How the Opportunity to Sample Experiential Products Reduces Hedonic Value
Mar 21, 2016 (Mon)

Prof Rejeev Batra
Sebastian S. Kresge Professor of Marketing

Ross School of Business

University of Michigan

Positioning Multi-country Brands: The Impact of Variation in Cultural Values and Competitive Set
Apr 1, 2016 (Fri) Prof Mary Frances Luce
Senior Associate Dean for Faculty and Robert A. Ingram Professor of Business Administration
The Fuqua School of Business
Duke University
Emotion and Decision Processing
April 18, 2016 (Mon)
Prof Sudhir Voleti
Assistant Professor of Marketing
Indian School of Business (ISB)
Does Marketing Vocabulary inform Aggregate Firm Performance?
April 22, 2016 (Fri) Prof Dengfeng Yan
Assistant Professor Department of Marketing 
The University of Texas at San Antonio
Reliance on Absolute versus Relative Difference in Numerical Comparison: The Role of Evaluability
April 29, 2016 (Fri) Prof Alexander Chernev 
Professor of Marketing
Kellogg School of Management

Northwestern University
Choice Overload: A Conceptual Review and Meta-Analysis
June 3, 2016
Venue: LSK1005
Prof Andrea C. Morales 
Professor of Marketing
W.P. Carey School of Business
Arizona State University
Positive Effects of Negative Emotions: The Impact of Disgust and Fear on Social Bonds, Choice Deferral, and Virtual Reality
June 15, 2016 (Wed)

Prof Harikesh S. Nair

Professor of Marketing

Graduate School of Business 

Stanford University

Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search
June 17, 2016 (Fri)
Venue: TBA
Prof Darren Dahl
Senior Associate Dean, Faculty 
Director of the Robert H. Lee Graduate School 
BC Innovation Council Professor
Professor of Marketing and Behavioural Science Division 
Sauder School of Business
University of British Columbia
Only One Left – I’ll Fight you for It!”: Scarcity Promotion Advertising and Aggressive Behavior
June 24, 2016 (Fri)
2:30 - 4pm
Prof Duncan K. H. Fong 
Professor of Marketing
Frank and Mary Jean Smeal Research Fellow
Pennsylvania State University 
A Bayesian Multinomial Probit Model For The Analysis Of Panel Choice Data