HKUST Business School

About Department
About Department

The mission of the department is to create an academic center of excellence focusing on the creation and dissemination of knowledge in the crucial field of marketing.
Faculty & Staff
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- Faculty Openings
Faculty & Staff

Our distinguished faculty members consistently earn worldwide recognition for their research accomplishments.
Research
Research

The Department conducts rigorous research that pushes the frontier of global business knowledge and contribute to the economic and social development of Hong Kong and its region.
Seminars & Events
Seminars & Events

We proactively promote knowledge transfer by organizing a variety of seminars, workshops and events.
Programs & Courses
Programs & Courses

We offer programs at both the undergraduate and postgraduate levels, which are well-received by students.

Spring 2016 Seminar Series

Unless otherwise noted, all seminars wil be held at following details:

Time	Venue
10:30 - 12:00 noon	LSK4047, 4/F Lee Shau Kee Business Building The Hong Kong University of Science and Technology (HKUST) Clear Water Bay, Kowloon

Date	Speaker	Topic
Feb 19, 2016 (Fri) 2:00-3:30pm	Prof Gerald Häubl Ronald K. Banister Chair in Business and Professor of Marketing Alberta School of Business University of Alberta	Sampling Traps: How the Opportunity to Sample Experiential Products Reduces Hedonic Value
Mar 21, 2016 (Mon) 4:00-5:30pm	Prof Rejeev Batra Sebastian S. Kresge Professor of Marketing Ross School of Business University of Michigan	Positioning Multi-country Brands: The Impact of Variation in Cultural Values and Competitive Set
Apr 1, 2016 (Fri)	Prof Mary Frances Luce Senior Associate Dean for Faculty and Robert A. Ingram Professor of Business Administration The Fuqua School of Business Duke University	Emotion and Decision Processing
April 18, 2016 (Mon) 2:30-4pm	Prof Sudhir Voleti Assistant Professor of Marketing Indian School of Business (ISB)	Does Marketing Vocabulary inform Aggregate Firm Performance?
April 22, 2016 (Fri)	Prof Dengfeng Yan Assistant Professor Department of Marketing The University of Texas at San Antonio	Reliance on Absolute versus Relative Difference in Numerical Comparison: The Role of Evaluability
April 29, 2016 (Fri)	Prof Alexander Chernev Professor of Marketing Kellogg School of Management Northwestern University	Choice Overload: A Conceptual Review and Meta-Analysis
June 3, 2016 (Fri) Venue: LSK1005	Prof Andrea C. Morales Professor of Marketing W.P. Carey School of Business Arizona State University	Positive Effects of Negative Emotions: The Impact of Disgust and Fear on Social Bonds, Choice Deferral, and Virtual Reality
June 15, 2016 (Wed)	Prof Harikesh S. Nair Professor of Marketing Graduate School of Business Stanford University	Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search
June 17, 2016 (Fri) Venue: TBA	Prof Darren Dahl Senior Associate Dean, Faculty Director of the Robert H. Lee Graduate School BC Innovation Council Professor Professor of Marketing and Behavioural Science Division Sauder School of Business University of British Columbia	Only One Left – I’ll Fight you for It!”: Scarcity Promotion Advertising and Aggressive Behavior
June 24, 2016 (Fri) 2:30 - 4pm	Prof Duncan K. H. Fong Professor of Marketing Frank and Mary Jean Smeal Research Fellow Pennsylvania State University	A Bayesian Multinomial Probit Model For The Analysis Of Panel Choice Data

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Copyright © The Hong Kong University of Science and Technology. All rights reserved.