Fall 2017 Seminar Series

Sep 15, 2017 (Fri)
Ms Bora Min, Marshall School of Business, University of Southern California
Novelty as Risk and Opportunity: Opposite Effects of Low Personal Control and Low Predictability on Novelty Seeking

Sep 22, 2017 (Fri)
Mr Freeman Wu, W.P. Carey School of Business, Arizona State University
It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment

Sep 29, 2017 (Fri) - Cancelled
Prof Ravi Dhar, George Rogers Clark Professor of Management and Marketing Director of the Center for Customer Insights, Yale School of Management; Professor of Psychology, Department of Psychology, Yale University
When Quitting Feels Like Giving Up: Self-Signaling in Retention Choice

Oct 13, 2017 (Fri)
Prof Zoey Chen, Assistant Professor of Marketing, University of Miami
Social Acceptance and Word of Mouth: How the Motive to Belong leads to Divergent WOM with Strangers and Friends

Oct 20, 2017 (Fri)
Ms Lidan Xu, College of Business, University of Illinois at Urbana Champaign
Exploring the Role of Creative Engagement on Donation Behavior

Nov 3, 2017 (Fri) - Cancelled
Ms Francesca Valsesia, Marshall School of Business, University of Southern California
The Sideline Effect: How Partitioning an Audience Facilitates Self-Presentation Objectives

Nov 10, 2017 (Fri)
Prof Ana Valenzuela, Aaronson Department of Marketing and International Business Zicklin School of Business Baruch College, CUNY
Good Vibrations: Consumer Responses to Technology-Mediated Haptic Feedback