Spring 2017 Seminar Series

Unless otherwise noted, all seminars wil be held at following details:

10:30 - 12:00 noon LSK4047, 4/F
Lee Shau Kee Business Building
The Hong Kong University of Science and Technology (HKUST)
Clear Water Bay, Kowloon



Feb 10, 2017 (Fri)

Venue: LSK7012

Prof Michel Wedel
PepsiCo Chair in Consumer Science and Distinguished University Professor of Marketing, University of Maryland
Senior Visiting Fellow of HKUST Jockey Club, Institute for Advanced Study

BANOVA: Bayesian Analysis of Variance for Consumer Research

Mar 10, 2017 (Fri)


Prof Vishal Singh
Associate Professor of Marketing
Leonard N. Stern School of Business
New York University


Mar 17, 2017 (Fri)

Venue: LSK1001,  1/F

Prof Keith Wilcox
Barbara and Meyer Feldberg
Associate Professor of Business
p>Marketing Division
Columbia Business School
Columbia University

Restraint that Blinds: Attention Narrowing and Consumers’ Response to Numerosity in Self-Control Decisions
 May 5, 2017 (Fri)

Prof Tony Ke
Assistant Professor of Marketing
Sloan School of Management
Massachusetts Institute of Technology

Bilateral Ratings and P2P Market Competition and Segmentation

May 12, 2017 (Fri)

Venue: LSK1001, 1/F (Lee Shau Kee Busines Building)

Prof Anirban Mukherjee
Assistant Professor of Marketing
Lee Kong Chian School of Business
Singapore Management University

Does the Opinion of the Crowd Predict Success? Evidence from Crowdsourcing
 June 6, 2017 (Tue)

Mr Hyun Chul Maeng
Department of Marketing

PhD Thesis Presentation:
How Credible Are Up-selling Messages? Asymmetric Effects of Message Valence on Trust
Aug 1, 2017 (Tue) 10am

Ms Ga-eun Oh
Department of Marketing

PhD Thesis Presentation:
Three Essays on Self-Control in Food Consumption
Aug 16, 2017

Mr Hansheng Fan
Department of Marketing

MPhil Thesis Presentation
Free-Ride Effect of Feedback in Freelance Contests