Spring 2018 Seminar Series

Feb 9, 2018 (Fri)
Prof Robert Zeithammer, Associate Professor of Marketing, UCLA Anderson School of Management
Paying for a Chance to Save Money: Two-Part Tariffs in Name-Your-Own-Price Markets

Feb 23, 2018 (Fri)
Prof Angela Lee, IAS Senior Visiting Fellow Mechthild Esser Nemmers Professor of Marketing Kellogg School of Management Northwestern University
The Self and the Brand: A Circumplex Model of Compensatory Consumption

Mar 5, 2018 (Mon)
Prof Stephanie Lin, Assistant Professor of Marketing, Lee Kong Chian School of Business, Singapore Management University
When Moving on Feels Wrong: Avoiding Hedonic Consumption to Maintain Moral Character

Mar 13, 2018 (Tue)
Prof Angela Y Lee, Mechthild Esser Nemmers Professor of Marketing, Northwestern University; Senior Visiting Fellow of HKUST Jockey Club Institute for Advanced Study
Psychological Insights into the Customer Experience Journey

Apr 20, 2018 (Fri)
Prof Priya Raghubir, Dean Abraham L. Gitlow Professor of Business, Professor of Marketing, Stern School of Business, New York University
Subjective Value of Money: Past and Present Research

Apr 27, 2018 (Fri)
Prof Anocha Aribarg, Michael R. and Mary Kay Hallman Fellow, Associate Professor of Marketing, Ross School of Business, University of Michigan
Consumer Responses to Native Advertising

May 11, 2018 (Fri) - Cancelled
Prof Andrew Ching, Professor of Marketing and Economics, Rotman School of Management, University of Toronto
Structural Models in the Prescription Drug Market

May 18, 2018 (Fri)
Prof Alison Jing Xu, Assistant Professor of Marketing, University of Minnesota
Thematic Product Assortment Displays Enhance Appreciation of Creativity in the Marketplace: The Spillover Effect of a Relational Processing Mind-Set

May 30, 2018 (Fri)
Prof Andrew Ching, Professor of Marketing and Economics, Rotman School of Management, University of Toronto
Heuristic Approaches to Model Learning

Aug 14, 2018 (Tue)
MPhil Thesis Presentation: Mr. Suhas Vijayakumar , Department of Marketing, HKUST
Is it a Fact or an Opinion? An Exploration of Consumers' Lay Beliefs about News

Aug 27, 2018 (Mon)
MPhil Thesis Presentation: Ms. Ziwei Cong, Department of Marketing, HKUST
Understanding Users' Content Contribution When Content Can Be Priced

Aug 30, 2018 (Thu)
MPhil Thesis Presentation: Ms. Wooyun YANG, Department of Marketing, HKUST
My Voice Also Counts: Scarcity Shapes Attitude Extremity due to the Desire to Be Heard