Marketing Industry Insights

A series of inspirational talks. Guests from well-established companies are invited to share their experience.

Previous Events

"What They Have Taught Me: LG, Motorola, MetLife and Lan Kwai Fong"
By Ms. Andrea Wang (Deputy Director of Marketing & Events (China), Lan Kwai Fong Group)

Topic: From mobile device to entertainment industry, from tangible goods to intangible services, what can be learned from my 10 years in marketing?

Video: http://videochannel.ust.hk/Watch.aspx?Video=017331980F1BBE10 (accessible by UST staffs or students only)

"Measure What Matters: Marketing Science in Facebook"
By Mr. Terry Meng (Marketing Science Lead, Facebook Greater China)

Topic: Introduce the current application of marketing science in Facebook including in data analytics, measures for advertising effectiveness, and data-driven consumer insights.

About Department

The mission of the department is to create an academic center of excellence focusing on the creation and dissemination of knowledge in the crucial field of marketing.

Faculty & Staff

Our distinguished faculty members consistently earn worldwide recognition for their research accomplishments.

Research

The Department conducts rigorous research that pushes the frontier of global business knowledge and contribute to the economic and social development of Hong Kong and its region.

Seminars & Events

We proactively promote knowledge transfer by organizing a variety of seminars, workshops and events.

Programs & Courses

We offer programs at both the undergraduate and postgraduate levels, which are well-received by students.

Marketing Industry Insights

A series of inspirational talks. Guests from well-established companies are invited to share their experience.

Previous Events